# OpenMotion Brandkit

**Status:** public README brand kit · **Source:** [product architecture](../../../docs/product/architecture.md) and [media fact sheet](../../../docs/media-kit.md) · **License:** original text follows [Apache-2.0](../../../LICENSE); upstream assets keep their attribution.

**Role in Motion Design MD:** this file is reusable material for the **Brand Kit section inside `MOTION_DESIGN.md`**. Brand identity belongs to that complete creative specification alongside story, motion, sound and review rules. Link or incorporate the relevant material there; this source file does not require a separate parallel specification.

## Name and message

- **Name:** OpenMotion. Capital O and M. Command and directory names retain their actual spelling.
- **Central topic:** AI 剪辑 / **AI editing**. Use **AI video editing** for the full category and **AI editing** in concise headings. The core positioning is **The AI-native, open-source CapCut alternative.**
- **Product headline:** The All-in-One AI-native Studio for AI editing & Motion.
- **Experience:** Edit videos with your agent. Tell your story.
- **Brand promise:** Edit videos with your agent. Everyone can be a creator.
- **Mission:** Everyone can be an AI video editor. Everyone can be a creator. / 人人都是 AI 剪辑师，人人都是自媒体。
- **Product category:** All-in-One AI-native Studio: discovery, material, storytelling, AI editing, motion, collaboration, delivery and learning, with capability status stated explicitly.
- **Core experience:** The AI-native, open-source CapCut alternative, centered on an AI-native editable timeline.
- **Agent concept:** We introduce our Super Motion Video Agent concept: understand the creator, organize tasks, coordinate tools/models, review the work and carry knowledge forward. Persistent orchestration is planned; do not claim an industry first.
- **Motion positioning:** The open-source Claude Motion alternative. Use the spelling **Claude Motion**.
- **Product:** a standalone local AI video editing app that also works with external agents through Skills, MCP and CLI.
- **Agent entry directions:** connect your agent from OpenMotion, or use OpenMotion inside your agent through Skills / MCP / CLI. Both work on the same project; the agent runs in its external client.
- **Core story:** bring material → tell the story in your voice → organize and cut on the timeline → generate/select and refine media → preview and revise → export MP4 and keep the source.
- **Product pillars:** intelligent cuts and story organization; media generation and search; multiplatform input and output. Current generation needs configured models. Integrated resource/Avatar search, automatic content selection and platform adaptation are product directions; use the [fact sheet](../../../docs/media-kit.md) for exact status.

- **Operations and learning — is coming:** publishing management, creative-task automation, performance feedback, personal/team knowledge, RAG and evaluated Skill improvements. Source documents are explicit context today.
- **Collaboration direction — is coming:** people and agents edit and create motion in the same project, comment on the timeline, and review revisions together. Collaboration artwork must be labeled as a concept preview.

The audience includes individual creators, teachers and small teams. Lead with AI editing as a way to express their own ideas, and the editable work they keep. Do not assert measured “99%” parity, complete competitor-template coverage or guaranteed audience growth without published evidence.

## Visual language

| Role | Suggested public-artwork color |
| --- | --- |
| Paper | Warm ivory `#FAFAF2` |
| Type | Charcoal `#202322` |
| Sky | Blue `#62B9DD` |
| Water | Turquoise `#28B8B1` |
| Pigment | Emerald `#087C62` |
| Soft wash | Celadon `#C9E5CB` |
| Accent | Pale apricot `#F4C9AE` |

These are artwork guidance, not replacements for the application's [UI tokens](../../../docs/design-system.md). Use Albert Sans or a clean sans-serif fallback; Chinese text uses PingFang SC / Microsoft YaHei / sans-serif. Readability takes priority over painting text into a textured area.

## Assets

- [Cover](../../../docs/readme/cover.png), [animated cover](../../../docs/readme/cover-motion.gif) and [social preview](../../../docs/readme/social-preview.jpg): generated brand artwork.
- [Library artwork](../../../docs/readme/library.png): the same painterly family.
- [Workspace](../../../docs/readme/workspace.jpg) and [editor](../../../docs/readme/editor.jpg): real Studio snapshots at commit `7aee372`; preserve original labels and capture-commit context.
- [OpenDesign symbol](../../../docs/readme/opendesign-symbol.svg): upstream mark, retained unmodified and credited; do not present it as a newly designed OpenMotion logo.
- [Sources and generation prompts](../../../docs/readme/ASSETS.md).

Center the [OpenMotion symbol and wordmark](../../../docs/readme/openmotion-logo.svg) at the top of the README. Place the plain-text heading `OpenMotion` directly above the introduction. Use the same mark in covers and closing banners. Keep cover text within generous margins. Do not add badges, prices, adoption figures or customer logos without factual support. Reference films, template posters and screenshots retain their original identity; consistent framing must not rewrite their content.

## Motion handoff

Pair this kit with [Ink & Water / `MOTION_DESIGN.md`](../../design-systems/ink-water/MOTION_DESIGN.md). Supply both documents explicitly to the agent; these files do not trigger automatic import or generation.