# Ink & Water — Motion Design

**Version:** 0.1 · **Status:** creative direction / draft · **Author:** OpenMotion contributors · **License:** [Apache-2.0](../../../LICENSE).

**Reference:** the blue, green and cream painterly visual language of the [OpenDesign website](https://open-design.ai/), adapted for OpenMotion's public README artwork. This describes an art direction; it is not a copy of the website's assets or an automatically imported rendering theme.

## Identity and message

Use the [OpenMotion Brandkit](../../brandkits/openmotion/BRANDKIT.md) for product facts and approved copy. The central story is **Edit with AI. Everyone can be a creator.** Show AI editing as a way for people to express themselves: an editing request, a visible project change, then a preview and revision. The feeling is open, human and expressive; the work and its message remain the focal point.

## Composition and material

Use warm ivory negative space, sky-blue and turquoise washes, emerald dry-brush strokes and small apricot accents. Keep pigment variation and paper texture visible. The canvas should feel painted, not like glossy 3D plastic or a grid of decorative UI cards.

Set large charcoal sans-serif headings in calm areas. Keep text sharp and separate from busy brushwork. Use actual, unmodified product screenshots when demonstrating the editor. Explanations, diagrams, architecture and claims belong in readable text alongside the artwork.

## Motion and pacing

Let paint suggest flow across a scene. In brand interludes, a restrained drift may establish continuity; it must not substitute for meaningful product action. Keep titles stable during reading. Choose reveal and hold durations from the amount of copy and the purpose of each scene.

For product demonstrations, preserve the actual sequence of user action and visible result. For transitions, carry a shared visual element only when the next shot continues the same idea. Do not apply one reveal effect to every scene.

## Sound

README artwork is silent. A future video may use supplied music or subtle organic textures when they support the story. Do not assume a stock track or license. Keep speech intelligible and align important visual events to actual sound events rather than arbitrary beat markers.

## Adaptation

Keep the painterly material, generous spacing and readable hierarchy. Change crop, brush composition, screenshot and copy for the destination. Keep essential text inside safe margins and verify portrait versions independently. Brand references, prices and numerical claims must come from the real brief.

## Review

Check names and copy, readable contrast, safe margins, consistency across images and honest labeling of artwork versus UI. A static image review does not verify motion or sound. This document records a reusable direction; no end-to-end template rendering is claimed.