---
name: commercial-ad-psychology
description: Use for advertisements, branded films, and product storytelling that need audience hook logic, benefit framing, desire construction, and concise conversion-oriented visual messaging.
tags:
  - advertising
  - branding
  - conversion
  - messaging
  - persuasion
agents:
  allow:
    - planner
    - script_writer
    - image_designer
    - video_designer
---
# Commercial Ad Psychology

Use this skill when the output is selling attention, desire, or trust.

## Messaging Rules
- Lead with one core promise, not five claims.
- Make the benefit visible, not just spoken.
- Every shot should either build desire, reduce doubt, or prove the promise.

## Structure Rules
- Hook fast.
- Show the product or offer in a high-value context.
- Move from tension to payoff to brand recall.
- End with one clean takeaway.

## Visual Rules
- Frame the product as the hero when the brief is product-led.
- If lifestyle-led, make the emotional payoff precede the product confirmation.
- Keep brand palette and material finish stable.

## Avoid
- abstract mood with no product meaning
- too many claims in one short clip
- weak end card logic