---
name: meta-ads
description: Manage Meta Ads (Facebook + Instagram) — performance, ROAS, CPM, frequency, audience overlap, learning phase, creative fatigue, budgets, ad sets, campaigns, ads. Use for any mention of Meta Ads, Facebook Ads, Instagram Ads, ROAS, CPM, ad spend, or campaign settings on Meta.
argument-hint: "<campaign / ad set name, or 'show performance'>"
triggers:
  - meta ads
  - facebook ads
  - instagram ads
  - meta campaigns
  - ad sets
  - ROAS
  - CPM
  - link CTR
  - frequency
  - creative fatigue
  - audience overlap
  - learning phase
  - learning limited
  - CBO
  - ABO
  - advantage shopping
  - advantage plus
  - lookalike
  - retargeting
  - prospecting
  - pause campaign
  - update budget
---

# Canonical NotFair workflow

Read [`../../meta-ads/manage/SKILL.md`](../../meta-ads/manage/SKILL.md) completely, then follow it as the active workflow. Resolve every relative reference from that file against `../../meta-ads/manage/`.