---
name: adspirer-retail-ads-keyword-research
description: "Research retail keywords, ASINs, shopper demand, competitive products and targeting opportunities for Amazon and Walmart."
---

# Evidence-led retail research

Load adspirer-retail-ads-tools and use read routers only.
Amazon: discover keyword/target/bid recommendations, organic rank, competitor ad presence, ASIN comparisons, review analysis and existing search-term performance.
Distinguish observed sponsored placement from competitor spend, sales or ROAS; public research cannot prove private performance.
High organic rank plus paid spend is a cannibalization hypothesis, not proof ads are unnecessary. Propose a controlled test, not an automatic pause.
Walmart: use item search, keyword suggestions/analytics, performance-based recommendations, catalog insights and search trends. Get real item/ad-group IDs first.
walmart_keyword_analytics requires item_ids (up to ten, comma-separated in the inspected definition), not an invented keyword string.
Use Amazon spend/sales search terms and Walmart keyword performance for negative/bid candidates. Treat Walmart searched-term impression-share data separately.
Return grouped opportunities with evidence, relevance, match/targeting proposal, uncertainty and recommended next action. Never auto-add keywords or negatives.