---
name: adspirer-search-keywords
description: Research paid-search keyword opportunities, intent, match types, and negative-keyword candidates for Google Ads.
---

# Keyword research

Load adspirer-search-mcp. Establish the business, landing page, geography, language, objective,
and optional budget. Discover relevant Google read operations and their actual access requirements.
Use available keyword ideas and estimates; identify source, location, period, and limitations.
Group by commercial intent, relevance, proposed ad group, and match type.
Keep public estimates distinct from connected-account search terms and observed conversions.
Do not label estimates as guaranteed traffic, profit, or rankings.
For Microsoft, inspect its live catalog; do not assume keyword-volume or forecasting parity.
If unavailable, offer a clearly labeled planning exercise or authorized Google-derived research.
Deliver a prioritized keyword plan and negative candidates with reasons. Research does not
authorize adding keywords or creating a campaign; hand off to adspirer-search-campaigns.
Do not promise backlink research, SEO crawling, or private competitor conversion data.