---
name: adspirer-search-microsoft-ads
description: Plan and manage Microsoft Advertising and Bing Ads campaigns through Adspirer's Search Ads connector.
---

# Microsoft Advertising

Load adspirer-search-mcp. Use bing_ads_read and bing_ads_write, not google_ads routers.
Discover list_tools on each relevant router; use exact returned operation names and schemas.
Select the actual Microsoft account and customer context from authorized results.
Do not assume Google's customer_id, geo IDs, budget units, enums, or asset fields transfer.
Inspect existing campaigns, ad groups, keywords, ads, budgets, extensions, and targeting.
Build a plan from the user's landing page, geography, intent, copy, budget, and measurement.
Get approval before any write; create paused, read back, and require separate approval to enable.
The inspected Microsoft catalog is listing/inspection and management oriented. Do not
invent performance reports, keyword volume forecasts, or Google feature parity.
For missing research data, say what is unavailable and offer a labeled alternative.
Use available measurement evidence without implying Google Ads conversions are Microsoft conversions.