# Releasing a new version of Primer Brand
> [!NOTE]
> Releases are managed by Primer Brand core maintainers (GitHub staff). Please reach out to #primer-brand for general questions, or support on an upcoming release.
>
> 🚨 If you need to fast-track a release, please refer to the [emergency release documentation in our playbook](https://github.com/github/primer-brand/blob/main/playbooks/RELEASES.md).
## Prepare the release
The Primer Brand release process is automated using [Changesets] and GitHub Actions.
1. Visit the pull requests page and find the latest, open ["release tracking" pull request from primer-css](https://github.com/primer/brand/pulls/primer-css). If there isn't one, we'll need to build the next release by merging in PRs with changeset files.
## Test the release candidate:
1. Ensure test automation checks have completed and passed
1. Install and smoke test the Release Candidate on at least one consumer application.
1. Review the [change log] for accuracy and completeness.
## Publish the release
1. If the release PR is approved and you've done necessary testing, merge it.
After additional CI checks finish, the docs site will be deployed and `@primer/react-brand` will be published with your changes to the `latest` dist-tag. You can check [npm](https://www.npmjs.com/package/@primer/react-brand?activeTab=versions) to see if actions has finished.
1. You're done 🎉
[change log]: ./CHANGELOG.md
[changesets]: https://github.com/atlassian/changesets