# Releasing a new version of Primer Brand > [!NOTE] > Releases are managed by Primer Brand core maintainers (GitHub staff). Please reach out to #primer-brand for general questions, or support on an upcoming release. >

> 🚨 If you need to fast-track a release, please refer to the [emergency release documentation in our playbook](https://github.com/github/primer-brand/blob/main/playbooks/RELEASES.md). ## Prepare the release The Primer Brand release process is automated using [Changesets] and GitHub Actions. 1. Visit the pull requests page and find the latest, open ["release tracking" pull request from primer-css](https://github.com/primer/brand/pulls/primer-css). If there isn't one, we'll need to build the next release by merging in PRs with changeset files. ## Test the release candidate: 1. Ensure test automation checks have completed and passed 1. Install and smoke test the Release Candidate on at least one consumer application. 1. Review the [change log] for accuracy and completeness. ## Publish the release 1. If the release PR is approved and you've done necessary testing, merge it. After additional CI checks finish, the docs site will be deployed and `@primer/react-brand` will be published with your changes to the `latest` dist-tag. You can check [npm](https://www.npmjs.com/package/@primer/react-brand?activeTab=versions) to see if actions has finished. 1. You're done 🎉 [change log]: ./CHANGELOG.md [changesets]: https://github.com/atlassian/changesets