period,channel,impressions,clicks,spend_usd,conversions,revenue_usd
baseline_7d,Brand Search,100000,5000,2500,300,15000
current_7d,Brand Search,105000,5250,2625,320,16000
baseline_7d,Nonbrand Search,80000,3200,3840,96,9600
current_7d,Nonbrand Search,82000,3000,5700,60,6000
baseline_7d,Meta Prospecting,160000,2400,3000,72,7200
current_7d,Meta Prospecting,190000,2850,3800,38,3800
baseline_7d,Meta Retargeting,45000,1800,1350,108,10800
current_7d,Meta Retargeting,41000,1640,1230,98,9800
baseline_7d,LinkedIn B2B,30000,450,1800,18,9000
current_7d,LinkedIn B2B,30000,460,1890,17,8500
baseline_7d,Organic Search,120000,9600,0,384,19200
current_7d,Organic Search,125000,8750,0,315,15750