--- name: media-response-templates description: "media response template library. press-release-writer and qa-preparer agent press release, statement, Q&A writingto do when reference. 'press release template', 'basisspecialist preparation', 'media Q&A' request when usage. However, actual media deployment basisspecialist scope outside." --- # Media Response Templates — media response template press-release-writer / qa-preparer agent media response document quality tablelevel. ## press release structure (un-) ``` 1. person — core companyactual 1sentence 2. from — report information 1sentence 3. (1) — 5W1H summary 4. body text (2~3) — detailed companyactual, response, person 5. CEO/versustable comment — official persondocument 6. response action — specific action plan 7. boilerplate — company items 8. annual — promotion person responsible ``` ### crisis press release template ```markdown # [companypeople], [crisis companyplan] regarding official presentation **[when], [date]** — [companypeople] [date/time] occurrenceKorean [companyplan summary] and relatedto next and as official . [companypeople] [companyplan] [persondegreeKorean timing] persondegree, i.e.when [initial response action] implementation. currentto identifydone companyactual next and : - [companyactual 1] - [companyactual 2] - [companyactual 3] [CEO/versustable name], "[persondocument — /company and tablecurrent, response degree, re- degree approx.within]" . [companypeople] next and action implementation during: 1. [action 1] 2. [action 2] 3. [action 3] after addition information [channel] through planwithinto do example. --- [company items boilerplate] **media document**: [person responsible name], [email], [before] ``` ## Q&A when design ### Q&A category | category | expected question number | priority | |---------|------------|---------| | companyactual total | 5~10items | | | cause/responsibility | 5~8items | High | | /impact | 5~8items | High | | response/action | 5~7items | duringbetween | | re- degree | 3~5items | duringbetween | | legal problem | 3~5items | week | | /personcompany | 3~5items | Low | ### Q&A answer structure (ABT) ``` A (Acknowledge): question person B (Bridge): core message beforeexchange T (Tell): preparationdone message deliver examplewhen: Q: "company cause ?" A: "current Korean cause research during." B: "confirmdone companyactual ," T: "[specific companyactual], [research schedule]to result ." ``` ### risk question response strategy | question type | strategy | examplewhen answer | |----------|------|----------| | also | companyactual only answer | "confirmdone companyactual only number " | | comparison question | comparison department | "current situation duringand " | | emotion specialist | empathy after beforeexchange | "minute . current ..." | | legal | confirm | "team review after answer" | | Off the record | department | "all on the record" | ## basisspecialist checklist ### companybefore preparation - presentationdocument (5minute within) - Q&A when (30document or more) - versusperson rehearsal (minimum 2) - prohibited/weekmatters list - background material (Fact Sheet) - venue/time/ ### prohibited tablecurrent | prohibited tablecurrent | versus tablecurrent | |----------|----------| | "comment" | "current confirm during, identify after planwithin" | | "Off the record" | usage prohibited | | "itemspersonquality as..." | "official ..." | | "100% planbefore" | "possibleKorean all action and " | | "responsibility " | "cause research during, result according to action" | ## media response ### platformby response guide | platform | tone | | response within also | |--------|-----|------|----------| | Twitter/X | between, official | 280specialist | 1time within | | Facebook | detailed, empathy | 500specialist | 2time within | | Instagram | week+ | 2200specialist | 4time within | | blog | detailed description | limitation None | 6time within | | | naturepeople | 2~3minute | 12time within | ## quality checklist | item | standard | |------|------| | companyactual accuracy | /current confirm complete | | tone | crisis type tone | | Q&A | 30document or more, ABT structure | | prohibited tablecurrent | prohibited list number | | consistency | all channel message day | | afterwithin plan | next timing specify |