---
name: product-copy-formulas
description: "Product copy formula library. Referenced by the detail-page-writer and marketing-manager agents when writing purchase-driving copy. Use for 'product copy', 'marketing copy', or 'ad copy' requests. Ad placement and design mockup creation are out of scope."
---

# Product Copy Formulas — Product Copywriting Formulas

Enhances the copywriting capabilities of the detail-page-writer and marketing-manager agents.

## Copy Formulas

### PAS (Problem-Agitate-Solution)

```
P: [Empathize with the customer's problem/pain]
A: [Amplify the severity of the problem]
S: [Present the product as the solution]

Example:
P: "Tired of looking in the mirror every morning and sighing at your dull skin?"
A: "In your busy life, you never have the time or energy for a proper routine."
S: "Our 30-second all-in-one serum transforms your mornings."
```

### FAB (Feature-Advantage-Benefit)

```
F: [Product feature/spec]
A: [Advantage over competitors]
B: [Benefit the customer receives]

Example:
F: "5000mAh high-capacity battery"
A: "Lasts 40% longer than competing products"
B: "Use all day without worrying about charging"
```

### AIDA (Attention-Interest-Desire-Action)

```
A: [One line that grabs attention]
I: [Specific benefits to spark interest]
D: [Social proof/visualization to build desire]
A: [Clear CTA]

Example:
A: "The sleep revolution chosen by 100,000 people"
I: "NASA-technology memory foam analyzes your sleep patterns"
D: "89% of users experienced improved sleep quality from the first night"
A: "Get started now -> 30-day free trial"
```

### BAB (Before-After-Bridge)

```
Before: [Current state/problem]
After: [Ideal future]
Bridge: [Product as the bridge]

Example:
Before: "Spending 30 minutes every day organizing the kitchen?"
After: "Imagine a day where you focus only on cooking in a spotless kitchen."
Bridge: "The auto-sort organizer makes that transformation happen."
```

## Product Name Formulas

### Naming Structure

```
[Brand] + [Core Keyword] + [Differentiator] + [Category]

Example:
"MuRo SilkTouch Moisture Cream 50ml"
"EcoFarm Organic Camu Camu Vitamin C 1000mg"
```

### Search Optimization (SEO)

```
Required keywords to include:
1. Product category (cream, serum, ampoule)
2. Key ingredients/materials (hyaluronic acid, retinol)
3. Size/volume (50ml, XL)
4. Target/use case (dry skin, women's, summer)

Character count: 25-40 characters (varies by platform)
```

## Channel-Specific Copy Guide

### Detail Page (Product Description)

| Placement | Character Count | Focus |
|-----------|----------------|-------|
| Main Copy | 15-20 chars | Single core USP |
| Sub Copy | 30-50 chars | Benefit specification |
| Benefit Bullets | 10-15 chars each | Icon + short phrase |
| Review Prompt | 20-30 chars | Call to action |

### Ad Copy (Social Media)

| Platform | Headline | Body | CTA |
|----------|---------|------|-----|
| Naver Shopping | 25 chars | 45 chars | 15 chars |
| Instagram | One line | 150 chars | Hashtags |
| Kakao | 20 chars | 30 chars | Button |

### Copy Tone Matrix

| Brand Position | Tone | Example |
|---------------|------|---------|
| Premium | Refined, restrained | "The care your skin truly remembers" |
| Value | Practical, direct | "This performance at this price — unbelievable" |
| Trendy | Witty, relatable | "That product everyone on social media is raving about — finally here!" |
| Expert | Trustworthy, evidence-based | "Recommended by 92% of dermatologists" |
| Friendly | Conversational, warm | "Try it once and you'll see — trust us" |

## Prohibited Expressions (Fair Trade Compliance)

| Prohibited | Alternative |
|-----------|------------|
| "Best", "First", "Only" | "Leading", "Pioneer" |
| "100% effective" | "N% of users experienced" |
| "Instant results" | "With consistent use" |
| "Treat", "Cure" | "Improve", "Care for" |
| Unsubstantiated comparisons | Based on certified data |

## Quality Checklist

| Item | Criteria |
|------|----------|
| Copy Formula | At least 1 of PAS/FAB/AIDA applied |
| Benefit Focus | Benefits emphasized over features |
| Social Proof | Includes numerical evidence |
| CTA | Clear call to action |
| Legal Compliance | No prohibited expressions |
| Tone Consistency | Matches brand positioning |