notifyd
Send email, SMS, WhatsApp, push and in-app notifications from one API call.
One 12 MB Rust binary, PostgreSQL only. Queues, retries, provider failover and quiet hours are handled for you, and an AI agent can run it over MCP.
Quick Start •
Clients •
Examples •
Agent operations •
API Reference •
Architecture •
Benchmarks •
llms.txt •
Contributing
---
## What it is
Your app has to tell people things: a password reset, a shipped parcel, a
newsletter, a red badge in the corner. notifyd is the small server that does
all of it, so your code makes **one call** and never has to think about
providers, rate limits, retries or time zones again.
```
┌───────────────────────────── notifyd ──────────────────────────────┐
your app ─────▶ │ POST /v1/send ─▶ queue ─▶ priority ─▶ pacing ─▶ retry ─▶ failover │ ─▶ email · sms · whatsapp
│ │ push · in-app · telegram · slack · discord
your agent ───▶ │ POST /mcp ─▶ digest · jobs · retry · suppressions · settings │
└───────────────────────── PostgreSQL only ──────────────────────────┘
```
- **Small and fast.** One 12 MB binary, a 14 MB image to pull, 13 MB of RAM idle. It
accepts 44 000 notifications per second and drains 3 500 per second on a
laptop ([method](docs/BENCHMARKS.md)). No Redis, no message broker, no
dashboard to host: PostgreSQL is the only dependency.
- **Nothing gets lost.** A password reset always goes before a campaign. When a
provider says "slow down", that channel pauses for exactly the time asked
and resumes in priority order; when it fails, a second provider takes over.
Retries, idempotency and quiet hours in each recipient's time zone are
built in.
- **Your providers, your data.** Resend, Cloudflare Email, any SMTP,
AgentMail, Telnyx, Twilio, smsmode, APNs, Web Push, FCM. Self-hosted, MIT.
- **Operated by an API or an AI agent.** No admin UI: a digest endpoint says
what needs attention and what to do, and the same operations are MCP
tools, so the person on call can be an agent.
Three instances run in production today, one per company, operated this way.

60 s explainer, invented data. MP4 · Remotion source
---
## Send in one call
```bash
curl -X POST https://notifyd.example.com/v1/send \
-H "X-Api-Key: sk_myapp_xxx" \
-H "Content-Type: application/json" \
-d '{
"channels": ["email", "in_app"],
"subscriber_id": "user-1",
"subject": "Your report is ready",
"body": "Hey {{first_name}}, the analysis you requested is complete.",
"vars": {"first_name": "Alice"},
"priority": "normal",
"idempotency_key": "report-42-ready"
}'
```
Flat REST, `curl` works; [TypeScript](#clients) and [Python](#clients) clients
exist. Retries are safe (`idempotency_key`), scheduling is a field
(`scheduled_at`), a marketing campaign is `POST /v1/batch` with thousands of
subscribers per call and it lands in the bulk lane so it never delays a
password reset. Follow any send with `GET /v1/jobs/:id`. Runnable examples in
every language: [`examples/`](examples/).
---
## Run it from a terminal
The same binary is the operator's CLI, against any instance (the server host
has `ADMIN_API_KEY` in its environment, so it just works there):
```bash
notifyd digest # what needs attention, with the action for each finding
notifyd jobs --status failed # --project, --channel, --topic, --recipient, --since 24h, --limit, --json
notifyd job # provider, attempts, delivery events
notifyd retry # re-queue after fixing the cause
notifyd send-test --project myapp --channel email --to you@example.com
NOTIFYD_URL=https://notifyd.example.com NOTIFYD_ADMIN_API_KEY=… notifyd digest # from your laptop
```
---
## Let your agent run it
Most notification tools were designed for a human clicking through a
dashboard. notifyd exposes **the operator's job as tools**, with the detail a
human operator would need:
**1. One call says what needs attention.** `GET /v1/admin/digest` ranks
findings and tells you the action for each one, in JSON or Markdown:
```markdown
# notifyd digest — last 1d
Instance: commit e14e6f3, up 3d, email resend (+ smtp fallback), sms telnyx
## Findings
- **warning** — Primary email provider `resend` is resting for 47s after refusing messages; `smtp` is delivering.
_Nothing lost. Check the primary provider's status page; if it repeats, lower EMAIL_RATE_PER_SEC or move the primary role to the other provider._
- **warning** — Bounce rate 5.3 % over the window (14 bounced / 263 delivered).
_Above 5 % providers throttle or suspend the sender. Clean the recipient list; suppressions are applied automatically._
- **warning** — 3 job(s) failed in the last 1d (0.1 % of terminal jobs). Top cause: 422 unverified sender domain.
_Inspect with list_jobs(status=failed); permanent errors need a fix on the caller side, then retry_job._
## Queue pending 0, retry 2, processing 0
## Outcomes email/resend 4 812 sent, 3 failed · in_app 1 203 sent
## Latency email p50 0.6s, p95 2.1s (scheduled → accepted by provider)
## Deliverability delivered 4 790, bounced 14, complained 0, unsubscribed 9
```
**2. The same operations as MCP tools.** `POST /mcp` is a Streamable HTTP
MCP server (current spec revision, legacy `initialize` kept). Add it to Claude
Code, Claude Desktop, Cursor or your own agent:
```json
{ "mcpServers": { "notifyd": {
"type": "http", "url": "https://notifyd.example.com/mcp",
"headers": { "Authorization": "Bearer ${NOTIFYD_ADMIN_API_KEY}" } } } }
```
| Tool | What the agent can do |
|---|---|
| `digest` | Ranked findings with actions, queue, outcomes, latency, deliverability, per project |
| `list_jobs`, `get_job` | Filter by project, channel, status, recipient, time; see provider, attempts, last error |
| `retry_job`, `cancel_job` | Act on a stuck or wrong send |
| `list_projects`, `update_project` | Sender identity (`from_email`, `from_name`), channels, inbound rate limit, bulk `send_window` in the recipients' timezone |
| `list_suppressions`, `add_suppression`, `release_suppression` | Suppression list with `all` or `marketing` scope |
| `template_metrics` | Sent, failed, bounced, opened per template |
| `send_test` | Prove the pipeline end to end on any channel |
Every tool carries `readOnlyHint` / `destructiveHint` annotations and an
`outputSchema`. A **read-only operator key** (`READONLY_API_KEY`) exposes only
the read tools, for an agent that reports but must not act. Every MCP call is
audited.
**3. The digest comes to you.** `DIGEST_NOTIFY=telegram:` (or a
Slack / Discord webhook) and the findings above land in your chat when
something needs attention; `notifyd digest --to telegram:…` sends one now.
**4. Everything an agent needs to integrate is in the repo.** `docs/llms.txt`
is the whole API in plain text for a context window; three **Agent Skills**
ship in [`skills/`](skills/) (`notifyd-operate`, `notifyd-integrate`,
`notifyd-deploy`):
```bash
npx skills add rmzlb/notifyd
```
Published on the official MCP registry as `mcp-name: io.github.rmzlb/notifyd`
([`server.json`](server.json)). Full operator guide: [docs/AGENT.md](docs/AGENT.md).
---
## Features
**Channels**
- **Email** — Resend, Cloudflare Email Service, AgentMail, any SMTP (`lettre`), attachments, per-project sender identity
- **SMS** — Telnyx, Twilio or smsmode, swap with one variable
- **RCS** — smsmode (`BASIC` / `TEXT` auto-selection, quick replies, click-to-call, rich cards and carousels)
- **WhatsApp** — Telnyx
- **Push** — APNs natively (`.p8` token auth, HTTP/2, badge, sound, thread id, silent pushes, dead tokens dropped), Web Push (VAPID), FCM
- **In-app inbox** — REST + realtime SSE (`EventSource`), read / archive / star, unread badge, multi-replica through Postgres `NOTIFY`
**Delivery engine**
- **Priorities** — `critical`, `normal`, `bulk` lanes; `/v1/batch` and campaign tags land in `bulk`
- **Pacing** — token bucket per channel (`EMAIL_RATE_PER_SEC`); a provider 429 pauses that channel for `Retry-After` without consuming an attempt, other channels keep flowing, and when it resumes the claim order puts `critical` first
- **Retries** — 30 s → 2 m → 10 m → 30 m → 2 h with jitter, 4xx fail fast, rejected batches fall back item by item
- **Failover** — second email provider with a circuit breaker (`EMAIL_FALLBACK_PROVIDER`)
- **Send windows** — quiet hours per project, evaluated in each subscriber's timezone
- **Segments** — `batch` to "plan = pro and country in FR, BE" with a small filter vocabulary compiled to bound SQL; preview the count first
- **Scheduling, idempotency, stuck-job reaper, batch idempotency**
**Governance**
- **Unsubscribe** — RFC 8058 `List-Unsubscribe` one-click on every marketing email, suppression scopes `all` / `marketing`
- **Topics and preferences** — a `topic` on any send ("tips", "billing"); subscribers opt out per topic and channel, honoured at enqueue; the unsubscribe page offers "this topic only" before "all marketing"
- **Multi-project** — one instance, many projects, isolated by API key, key rotation with a grace period
- **PII masking** in logs, audit log of every mutation, per-project rate limit
**Operations**
- **Digest**, **MCP server**, **Agent Skills**, **`llms.txt`**
- **Metrics** — `/v1/metrics`, `/v1/metrics/prometheus`, per-template metrics
- **Open and click tracking** — own pixel and signed redirect links for every email provider, on marketing email by default (transactional links stay untouched), `opened_at` / `clicked_at` on the job, off per project or per request
- **Webhooks** — delivery events to your endpoints
- **Workflows** — event-triggered multi-step sequences, state in Postgres
- **Templates** — `{{variable}}` substitution, stored per project
---
## Quick Start
### Docker (recommended)
The image reads its configuration from environment variables; no config file
to mount.
```bash
git clone https://github.com/rmzlb/notifyd.git && cd notifyd
cat > .env <<'EOF'
JWT_SECRET=change-me-32-random-chars-minimum
ADMIN_API_KEY=change-me-32-random-chars-minimum
RESEND_API_KEY=re_xxx
EMAIL_FROM=notifications@yourdomain.com
EOF
docker compose up -d # notifyd + Postgres 16, http://localhost:3400
```
Create a project and get its API key:
```bash
curl -s -X POST http://localhost:3400/v1/admin/projects \
-H "X-Api-Key: $ADMIN_API_KEY" -H "Content-Type: application/json" \
-d '{"id":"myapp","name":"My app","channels":["email","in_app"],"from_email":"hello@yourdomain.com"}'
# → {"project": {"id": "myapp", "api_key": "sk_myapp_…", …}}
```
Prebuilt image, linux/amd64 and linux/arm64: `ghcr.io/rmzlb/notifyd`.
### Binary, crate, Nix or source
```bash
curl --proto '=https' --tlsv1.2 -LsSf https://github.com/rmzlb/notifyd/releases/latest/download/notifyd-installer.sh | sh
brew install rmzlb/tap/notifyd # macOS and Linux, Homebrew
cargo binstall notifyd # prebuilt from the GitHub release
cargo install notifyd # build from crates.io
nix run github:rmzlb/notifyd # flake: packages, devShell, NixOS module
# then
DATABASE_URL=postgres://notifyd:pass@localhost:5432/notifyd \
JWT_SECRET=… ADMIN_API_KEY=… RESEND_API_KEY=… EMAIL_FROM=… notifyd
```
Release binaries: Linux x86_64 and aarch64, macOS Intel and Apple Silicon.
NixOS: `services.notifyd.enable = true;` with an `environmentFile` (see
`flake.nix`).
No provider yet? `EMAIL_PROVIDER=log` prints emails instead of sending them.
### Verify
```bash
curl http://localhost:3400/v1/health
# → {"status":"ok","db":"ok","version":"0.2.2","commit":"…","uptime_seconds":12}
```
→ Full setup, TOML alternative, production notes: [docs/SETUP.md](docs/SETUP.md)
---
## API at a glance
Project endpoints take `X-Api-Key: sk__…`; operator endpoints take
the admin (or read-only) key, as `X-Api-Key` or `Authorization: Bearer`.
Inbox endpoints also accept a subscriber JWT.
| Method | Endpoint | What it does |
|--------|----------|--------------|
| `POST` | `/v1/send` | Send on one or several channels |
| `POST` | `/v1/batch` | Send to a list of subscribers or to a `segment` filter (bulk lane, idempotent) |
| `POST` | `/v1/segments/preview` | Count and sample the subscribers a segment matches |
| `GET` | `/v1/jobs/:id` | Status, provider, attempts, last error |
| `GET` | `/v1/inbox/:id` · `/stream` | In-app inbox, SSE realtime stream |
| `POST` | `/v1/workflows/trigger` | Trigger an event-based workflow |
| `GET` | `/v1/admin/digest` | What needs attention, with actions |
| `GET` | `/v1/admin/jobs` · `/:id` · `POST …/:id/retry` · `/admin/send-test` | Operator view and actions (also the CLI's transport) |
| `PATCH` | `/v1/admin/projects/:id` | Sender, channels, rate limit, send window |
| `POST` | `/mcp` | MCP server (Streamable HTTP) |
| `GET` | `/v1/metrics/prometheus` | Prometheus exposition |
| `GET` | `/u/:token` | One-click unsubscribe landing |
→ Every endpoint with examples: [docs/API.md](docs/API.md), or feed
[docs/llms.txt](docs/llms.txt) to your agent.
---
## vs. the alternatives
| | **Novu** | **Knock / Courier / SuprSend** | **notifyd** |
|---|---|---|---|
| **Infra** | MongoDB + Redis + 4 app containers | Hosted SaaS | Postgres only, one 14 MB image |
| **Setup** | 30+ min | Signup + dashboard | `docker compose up` (2 min) |
| **Language** | Node.js (multiple services) | N/A (hosted) | Rust (single binary) |
| **Memory at idle** | 1.1 GB across 6 containers ([measured](docs/BENCHMARKS.md#compared-with-novu-measured-on-the-same-machine)) | N/A | 13 MB, 23 MB while draining 100k jobs ([method](docs/BENCHMARKS.md)) |
| **Images to pull** | 1.4 GB | N/A | 14 MB |
| **Throughput** | — | quota-bound | 44k jobs/s enqueued, 3.5k jobs/s drained ([benchmarks](docs/BENCHMARKS.md)) |
| **Provider 429** | job fails | managed | channel paused for `Retry-After`, attempt not consumed, failover provider tried first |
| **Priorities / send windows** | ❌ | ✅ | ✅ critical → bulk lanes, per-subscriber timezone windows |
| **Ops surface** | React dashboard | dashboard + API | digest endpoint, MCP server, Agent Skills, Prometheus |
| **Realtime** | WebSocket | WebSocket | SSE, native `EventSource`, multi-replica |
| **Self-hosted** | ✅ (heavy) | ❌ | ✅ one container per company |
| **Cost** | Free tier / paid | per notification | Free forever, MIT |
Every number in this table was measured by us; the Novu figures come from
its own community docker-compose, idle, on the same machine and with the same
tool as ours. Method, hardware and bias disclaimer in
[docs/BENCHMARKS.md](docs/BENCHMARKS.md).
---
## Clients
Both clients cover the whole API (send, batch, jobs, subscribers, preferences,
templates, workflows, suppressions, inbox) and raise a typed error on any
non-2xx answer.
**TypeScript / JavaScript** — `npm i github:rmzlb/notifyd` until the `notifyd-sdk` package lands on npm this week; the package name and the import below do not change (Node 18+, browsers, edge runtimes; zero dependencies)
```typescript
import { createNotifydClient } from 'notifyd-sdk';
const notifyd = createNotifydClient({ url: process.env.NOTIFYD_URL!, apiKey: process.env.NOTIFYD_API_KEY! });
const { jobIds } = await notifyd.send({
channels: ['email', 'in_app'], subscriberId: 'user-42',
subject: 'Your order shipped', body: 'Hi {{first_name}}, parcel {{parcel}} is on its way.',
vars: { first_name: 'Alice', parcel: 'FR-2041' }, idempotencyKey: 'order-2041-shipped',
});
const job = await notifyd.getJob(jobIds[0]); // status, provider, attempts, delivery events
// Browser inbox: subscriber token from your backend, live updates over EventSource
const inbox = createNotifydClient({ url, subscriberToken });
const stream = await inbox.openInboxStream('user-42', { onMessage: (e) => {
const event = JSON.parse(e.data);
if (event.type === 'new_notification') showToast(event.notification);
if (event.type === 'count_update') updateBadge(event.unread_count);
} });
```
**Python** — `pip install "git+https://github.com/rmzlb/notifyd.git#subdirectory=clients/python"` until `notifyd-sdk` lands on PyPI this week (3.9+, sync and asyncio, `httpx` only) — [`clients/python`](clients/python)
```python
from notifyd import Notifyd
nd = Notifyd(os.environ["NOTIFYD_URL"], api_key=os.environ["NOTIFYD_API_KEY"])
result = nd.send(channels=["email", "in_app"], subscriber_id="user-42",
subject="Your order shipped", body="Hi {{first_name}}, parcel {{parcel}} is on its way.",
vars={"first_name": "Alice", "parcel": "FR-2041"}, idempotency_key="order-2041-shipped")
print(nd.get_job(result["job_ids"][0])["status"])
```
Any other language: the API is flat JSON over HTTP and
[docs/llms.txt](docs/llms.txt) is the whole contract on one page.
---
## Workflows
Multi-step sequences triggered by an event, state in Postgres, survive
restarts. Steps run in order; a condition jumps to a step index.
```bash
curl -X POST http://localhost:3400/v1/workflows -H "X-Api-Key: sk_myapp_xxx" -d '{
"id": "welcome-series", "name": "Welcome series", "trigger_event": "user.signup",
"steps": [
{"type": "send", "channel": "email", "template": "welcome"},
{"type": "delay", "duration_secs": 86400},
{"type": "condition", "field": "payload.plan", "operator": "eq", "value": "pro", "on_true": 4},
{"type": "send", "channel": "email", "template": "nudge"}
]}'
curl -X POST http://localhost:3400/v1/workflows/trigger -H "X-Api-Key: sk_myapp_xxx" \
-d '{"event": "user.signup", "subscriber_id": "user-42", "payload": {"plan": "free"}}'
```
Step types: `send`, `delay`, `condition` (`inbox.is_read` or `payload.`)
and `digest` (collect events for a while, then send one message). Full
script: [`examples/welcome-series.sh`](examples/welcome-series.sh).
---
## Configuration
Environment variables are the primary interface (that is what the image and
the compose file use); a `notifyd.toml` is accepted for local development.
Required: `DATABASE_URL`, `JWT_SECRET`, `ADMIN_API_KEY`. Then one provider:
| Variable | Purpose |
|---|---|
| `EMAIL_PROVIDER` | `resend` (default when `RESEND_API_KEY` is set), `cloudflare`, `smtp`, `agentmail`, `log` |
| `EMAIL_FROM`, `EMAIL_FROM_NAME` | Instance default sender; projects can override |
| `EMAIL_FALLBACK_PROVIDER` | Second provider on 429 / 5xx |
| `EMAIL_RATE_PER_SEC` | Outbound pacing per replica |
| `SMS_PROVIDER`, `SMS_FROM` | `telnyx`, `twilio` or `smsmode` with their credentials |
| `PUBLIC_URL` | Base URL for one-click unsubscribe links and Twilio and smsmode SMS delivery status |
| `READONLY_API_KEY` | Optional read-only operator key |
→ Every variable, per provider: [docs/CONNECTORS.md](docs/CONNECTORS.md) and
[docker-compose.yml](docker-compose.yml). TOML reference:
[notifyd.toml.example](notifyd.toml.example).
---
## Architecture
```
┌──────────────────────── notifyd (one binary) ───────────────────────┐
HTTP /v1, /mcp ─▶ axum API ─▶ jobs table ─▶ worker: claim (SKIP LOCKED, by priority) │
│ ├─ pacer per channel, channel pause on 429│
│ ├─ connectors (email/sms/whatsapp/push/in-app)
│ ├─ failover breaker, retries, reaper │
│ └─ webhooks, metrics, audit │
│ SSE hub ◀── Postgres NOTIFY ── (any replica) │
└───────────────────────────────┬──────────────────────────────────────┘
▼
PostgreSQL 16
```
```
src/
├── api/ # routes: send, batch, jobs, inbox, subscribers, templates, workflows, webhooks, admin ops, health
├── connectors/ # email (resend, cloudflare, smtp, agentmail, log), sms, whatsapp, push, in_app
├── worker.rs # claim by priority, batch context, finalize, retries, failover
├── pacing.rs # token buckets and channel pauses
├── failover.rs # provider circuit breaker
├── ops.rs # digest, findings, operator actions
├── mcp.rs # MCP server (tools, annotations, audit)
├── send_window.rs # quiet hours in the subscriber's timezone
├── unsubscribe.rs # List-Unsubscribe tokens and landing
├── sse.rs # inbox stream, Postgres NOTIFY fan-out
├── workflow_engine.rs, templates.rs, webhooks.rs, deliverability.rs, metrics.rs, pii.rs, middleware.rs
migrations/ # SQL, applied at start-up
skills/ # Agent Skills: operate, integrate, deploy
server.json # MCP registry entry
flake.nix # Nix package, devShell, NixOS module
dist-workspace.toml # cargo-dist: release binaries and installer
```
~14 000 lines of Rust, no `unsafe`. 12 MB binary (16 MB static musl in the image), 14 MB image to pull and 31 MB on disk, 13 MB RSS
idle, 23 MB while draining 100 000 jobs. → [docs/ARCHITECTURE.md](docs/ARCHITECTURE.md)
---
## Status
notifyd is a 0.x running in production for three companies. Not done yet:
Swift and Kotlin packages; no dashboard, A/B testing or inbound email by
design. Order and sizes in [docs/ROADMAP.md](docs/ROADMAP.md). Breaking
changes are announced in release notes; the queue schema is migrated
automatically.
---
## Documentation
| | |
|---|---|
| 📦 **[Setup](docs/SETUP.md)** | Local dev, Docker, production |
| 🧪 **[Examples](examples/)** | curl, TypeScript, Python, a 10k campaign, a workflow, a browser inbox, MCP config |
| 🐍 **[Python client](clients/python)** · **[TypeScript client](sdk/)** | Full-API clients, typed errors, contract tests |
| 🔌 **[API reference](docs/API.md)** | Every endpoint with curl / TypeScript / Rust examples |
| 🤝 **[Agent operations](docs/AGENT.md)** | Digest, MCP tools, read-only key, how an agent runs an instance |
| 🔌 **[Connectors](docs/CONNECTORS.md)** | Providers, environment variables, adding one |
| 🏗️ **[Architecture](docs/ARCHITECTURE.md)** | Queue, priorities, pacing, SSE, connectors |
| 📈 **[Benchmarks](docs/BENCHMARKS.md)** | Footprint, throughput, how to reproduce |
| 🚀 **[Deployments](docs/DEPLOYMENTS.md)** | One instance per company, runbook |
| 📝 **[Writing](https://rmzlb.github.io/notifyd/)** | [A notification queue on PostgreSQL alone: what `SKIP LOCKED` does not give you](docs/articles/postgres-queue-what-skip-locked-does-not-give-you.md) |
| 🗺️ **[Roadmap](docs/ROADMAP.md)** | What comes next, in order, with sizes; what is deliberately not planned |
| 📣 **[Visibility](docs/VISIBILITY.md)** | Registries and launch channels |
| 🤖 **[llms.txt](docs/llms.txt)** | The API in plain text for agents |
---
## Contributing
Issues and pull requests are welcome; `good first issue` is the place to
start, and big features begin with an issue. Read [CONTRIBUTING.md](CONTRIBUTING.md).
```bash
git clone https://github.com/YOUR_USERNAME/notifyd.git && cd notifyd
cargo test && EMAIL_PROVIDER=log DATABASE_URL=… JWT_SECRET=dev ADMIN_API_KEY=dev cargo run
```
## License
[MIT](LICENSE).
Built with 🦀 in Grenoble, France 🏔️