# App Store Connect CLI

<p align="center">
  <a href="https://github.com/rorkai/App-Store-Connect-CLI/releases/latest"><img src="https://img.shields.io/github/v/release/rorkai/App-Store-Connect-CLI?style=for-the-badge&color=blue" alt="Latest Release"></a>
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  <img src="https://img.shields.io/badge/License-MIT-yellow?style=for-the-badge" alt="License">
  <img src="https://img.shields.io/badge/Homebrew-compatible-blue?style=for-the-badge" alt="Homebrew">
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<p align="center">
  <img src="docs/images/banner.png" alt="asc -- App Store Connect CLI" width="600">
</p>

A fast, lightweight, and scriptable CLI for the App Store Connect API.
Automate iOS, macOS, tvOS, and visionOS release workflows from your terminal, IDE, or CI/CD pipeline.

## Table of Contents

- [asc skills](#asc-skills)
- [Sponsors](#sponsors)
- [Quick Start](#quick-start)
- [Troubleshooting](#troubleshooting)
- [Privacy and telemetry](#privacy-and-telemetry)
- [Support](#support)
- [Wall of Apps](#wall-of-apps)
- [Common Workflows](#common-workflows)
- [Commands and Reference](#commands-and-reference)
- [Documentation](#documentation)
- [Contributing](#contributing)
- [License](#license)

## asc skills

Agent Skills for automating `asc` workflows including builds, TestFlight, metadata sync, submissions, and signing:
https://github.com/rorkai/app-store-connect-cli-skills

Install them globally so they are available across projects:

```bash
asc install-skills
```

`asc install-skills` checks out reviewed commit
`f52c4f04323bb2dfb21ca8be82e6494e9cd0b4d8` and copies its 25 skills directly
into the standard global agent-skills directory. It verifies the complete pack
and every installed file before succeeding, preserves unrelated skills and
unrelated lock entries, and pins the 25 ASC lock entries to the same reviewed
commit so external checks cannot update them from a mutable branch. It rolls
back the pack if any replacement fails. Only
`git` is required; the command does not execute Node.js, `npx`, an npm package,
or repository scripts.

```bash
git --version
asc install-skills
```

## Quick Start

If you want to confirm the binary works before configuring authentication:

```bash
asc version
asc --help
```

### 1. Install

```bash
# Homebrew (recommended)
brew install asc

# Install script (macOS/Linux)
curl -fsSL https://asccli.sh/install | bash
```

```powershell
# Windows (WinGet, once the package is accepted)
winget install asc

# Exact fallback when scripting
winget install --id Rorkai.ASC --exact
```

The WinGet package is tracked in
[GitHub Discussion #1552](https://github.com/rorkai/App-Store-Connect-CLI/discussions/1552).
Until it appears in `winget search asc`, Windows users can download the signed
release binaries directly from the
[GitHub releases page](https://github.com/rorkai/App-Store-Connect-CLI/releases/latest).

For source builds and contributor setup, see [CONTRIBUTING.md](CONTRIBUTING.md).
Released binaries are self-contained and do not require a Go installation;
source builds use the toolchain version declared by `go.mod`.

### 2. Authenticate

```bash
asc auth login \
  --name "MyApp" \
  --key-id "ABC123" \
  --issuer-id "DEF456" \
  --private-key /path/to/AuthKey.p8 \
  --network
```

Individual API keys have no issuer ID. Omit `--issuer-id` and pass `--key-type individual`:

```bash
asc auth login \
  --name "MyIndividualKey" \
  --key-id "ABC123" \
  --key-type individual \
  --private-key /path/to/AuthKey.p8
```

Generate API keys at:
https://appstoreconnect.apple.com/access/integrations/api

If you are running in CI, a headless shell, or a machine where keychain access is not available, use config-backed auth instead:

```bash
asc auth login \
  --bypass-keychain \
  --name "MyCIKey" \
  --key-id "ABC123" \
  --issuer-id "DEF456" \
  --private-key /path/to/AuthKey.p8
```

### 3. Validate auth

```bash
asc auth status --validate
asc auth doctor
```

### 4. First command

```bash
asc apps list --output table
asc apps list --output json --pretty
```

### Output defaults (TTY-aware)

`asc` chooses a default `--output` based on where stdout is connected:

- Interactive terminal (TTY): `table`
- Non-interactive output (pipes/files/CI): `json`

You can still set a global preference:

```bash
export ASC_DEFAULT_OUTPUT=markdown
```

And explicit flags always win:

```bash
asc apps list --output json
```

### Compatibility

Commands are supported as documented. Deprecation warnings identify the
available migration path and the command's long-term replacement.

## Troubleshooting

### Homebrew

- Refresh Homebrew first: `brew update && brew upgrade asc`
- Check which binary you are running: `which asc`
- Confirm the installed version: `asc version`
- If Homebrew is behind the latest GitHub release, use the install script from `https://asccli.sh/install`

### WinGet

- Refresh WinGet sources first: `winget source update`
- Prefer the short install once available: `winget install asc`
- If the short name ever becomes ambiguous, use the package identifier: `winget install --id Rorkai.ASC --exact`
- Confirm the installed command resolves: `Get-Command asc` and `asc version`

### Authentication

- Validate the active profile: `asc auth status --validate`
- Run the auth health check: `asc auth doctor`
- If keychain access is blocked, retry with `ASC_BYPASS_KEYCHAIN=1` or re-run `asc auth login --bypass-keychain`
- Use `asc auth login --local --bypass-keychain ...` when you want repo-local credentials in `./.asc/config.json`

### Apple service health

- Check Apple's developer services without credentials: `asc system-status`
- Narrow unexpected API or upload failures: `asc system-status --service "App Store Connect"`
- Poll only when requested: `asc system-status --watch --poll-interval 30s`
- Use `--issues-only` for a concise incident view; summary counts still cover all matched services

### Output

- `asc` defaults to `table` in an interactive terminal and `json` in pipes, files, and CI
- Use an explicit format when scripting or sharing repro steps: `--output json`, `--output table`, or `--output markdown`
- Use `--pretty` with JSON when you want readable output in terminals or bug reports
- Set a personal default with `ASC_DEFAULT_OUTPUT`, but remember `--output` always wins

## Privacy and telemetry

`asc` sends pseudonymous command-level usage telemetry by default to help
maintainers understand which commands are used and where reliability work is
needed. Local events include a random installation ID, which lets events from
one installation be grouped over time; it is not derived from an Apple account
or machine identifier.

Telemetry includes the CLI version, operating system and architecture,
registered command path, duration, runtime context, invocation source, a
bounded outcome class, and the HTTP status when an API request fails. It may
include a sanitized public flag name. It does **not** include raw arguments,
stderr, error messages, flag values, response bodies, credentials, private
keys, Apple account, team, or issuer IDs, app or bundle IDs, usernames,
hostnames, repository names, or file paths.

Review or change telemetry at any time:

```bash
asc telemetry status
asc telemetry disable
asc telemetry reset-id
```

`ASC_TELEMETRY_DISABLED=1` and `DO_NOT_TRACK=1` also disable telemetry. See the
[telemetry reference](commands/telemetry.mdx) for the exact event payload,
runtime handling, collector endpoint, and all controls.

## Support

- Use [GitHub Discussions](https://github.com/rorkai/App-Store-Connect-CLI/discussions) for install help, authentication setup, workflow advice, and "how do I...?" questions
- Use [GitHub Issues](https://github.com/rorkai/App-Store-Connect-CLI/issues) for reproducible bugs and concrete feature requests
- See [SUPPORT.md](SUPPORT.md) for the support policy and bug-report checklist
- Before filing an auth or API bug, retry with `ASC_BYPASS_KEYCHAIN=1`; if it is safe to do so, include redacted output from `ASC_DEBUG=api asc ...` or `asc --api-debug ...`

## Wall of Apps

[See the Wall of Apps →](https://asccli.sh/#wall-of-apps)

Want to add yours?
`asc apps wall submit --app "1234567890" --confirm`

The command uses your authenticated `gh` session to fork the repo and open a pull request that updates `docs/wall-of-apps.json`.
It resolves the public App Store name, URL, and icon from the app ID automatically. For manual entries that are not on the public App Store yet, use `--link` with `--name`.
Use `asc apps wall submit --dry-run` to preview the fork, branch, and PR plan before creating anything.

## Common Workflows

### TestFlight feedback and crashes

```bash
asc testflight feedback list --app "123456789" --paginate
asc testflight crashes list --app "123456789" --sort -createdDate --limit 10
asc testflight crashes log --submission-id "SUBMISSION_ID"
```

### Builds and distribution

```bash
asc builds upload --app "123456789" --ipa "/path/to/MyApp.ipa"
asc builds list --app "123456789" --output table
asc testflight groups list --app "123456789" --output table
```

For macOS TestFlight distribution, upload the exported `.pkg` first, then add
the processed build to a beta group:

```bash
asc builds upload --app "123456789" --pkg "./build/MyMacApp.pkg" --version "1.2.3" --build-number "42" --wait --output json
asc builds add-groups --app "123456789" --build-number "42" --version "1.2.3" --platform MAC_OS --group "Internal Testers"
```

`--app` is the App Store Connect app ID. If you use local Xcode build flags such
as `--archive-path`, also pass exactly one of `--workspace` or `--project` plus
`--scheme`; otherwise use a pre-exported `.ipa` or `.pkg` upload. Add
`--submit --confirm` to `asc builds add-groups` when distributing to an external
TestFlight group that needs beta app review submission.

### Release (high-level App Store publish flow)

```bash
# Optional: preview the staging plan before submission
asc release stage --app "123456789" --version "1.2.3" --build-id "BUILD_ID" --copy-metadata-from "1.2.2" --dry-run

# Canonical upload + attach + submit command
asc publish appstore --app "123456789" --ipa "/path/to/MyApp.ipa" --version "1.2.3" --submit --confirm

# Monitor status after submission
asc status --app "123456789" --watch
```

Lower-level submission lifecycle commands (for debugging or partial workflows):

```bash
# Canonical readiness check
asc validate --app "123456789" --version "1.2.3"
asc submit status --version-id "VERSION_ID"
asc submit cancel --version-id "VERSION_ID" --confirm
```

Readiness validation also warns when localized app names, subtitles,
descriptions, keywords, promotional text, or What's New copy still contains an
unmistakable template marker such as `Lorem ipsum`, `TODO`, `TBD`, or `FIXME`.
`Lorem ipsum` matches in any letter case. `TODO`, `TBD`, and `FIXME` match only
in uppercase because their lowercase spellings can be ordinary product wording.
The warning includes the locale, field, matched text, resource ID, and a
remediation step. It is advisory by default and becomes blocking only with
`--strict`:

```bash
asc validate --app "123456789" --version "1.2.3" --output json
asc validate --app "123456789" --version "1.2.3" --strict
```

Add the `--deep` mode when a release needs checks that Apple
exposes only through its signed-in web app:

```bash
asc web auth login --apple-id "user@example.com"
asc validate --app "123456789" --version "1.2.3" --deep
```

Deep validation reuses the file-backed cache without opening a login, Keychain,
password, or 2FA prompt. It checks App Privacy publication, relevant agreements,
and the first auto-renewable subscription attachment; availability and required
App Review fields still come from the public API. Paid-agreement relevance also
uses the app's current public price so an upfront-paid app isn't mistaken for a
free one. The private Apple endpoints can change without notice, so an
unavailable or changed response is `unverified`, not a false blocker. Add
`--strict` if CI must fail when a requested deep check can't be verified.

This lint intentionally does not judge platform names, roadmap language, or
beta/demo wording because those phrases can be legitimate product copy and
cannot be classified reliably offline. It also leaves shorter Lorem Ipsum
product wording and ordinary localized `TODO` copy without marker punctuation
unflagged; only template-like residue is reported.

### Review status and blockers

```bash
asc review status --app "123456789"
asc review doctor --app "123456789"
```

### Metadata and localization

```bash
asc localizations list --app "123456789" --type app-info
asc metadata init --dir "./metadata" --version "1.2.3" --locale "en-US"
asc metadata apply --app "123456789" --version "1.2.3" --dir "./metadata" --dry-run
asc metadata keywords audit --app "123456789" --version "1.2.3" --blocked-terms-file "./blocked-terms.txt"
asc apps info view --app "123456789" --output json --pretty
```

Use `asc metadata keywords audit` before `sync` or `apply` when you want an ASO-focused
review of live keyword metadata across locales. It reports duplicate phrases, repeated
terms across locales, overlap with localized app name or subtitle, byte-budget usage,
and optional blocked terms from repeated `--blocked-term` flags or a text file.

### Screenshots and media

```bash
asc screenshots plan --app "123456789" --version "1.2.3" --review-output-dir "./screenshots/review"
asc screenshots apply --app "123456789" --version "1.2.3" --review-output-dir "./screenshots/review" --confirm
asc screenshots list --version-localization "VERSION_LOCALIZATION_ID"
asc video-previews list --app "123456789"
```

Uploading screenshots for a single locale:

```bash
asc apps list
asc versions list --app "APP_ID"
asc localizations list --version "VERSION_ID" --output json --locale "en-US" | jsonpp
asc screenshots upload --version-localization "VERSION_LOCALIZATION_ID" --path "./screenshots/en-US" --device-type "IPHONE_65" --replace --max-screenshots 10
```

`VERSION_LOCALIZATION_ID` is the App Store version localization resource ID
from `data[].id`, not the locale code from `attributes.locale`.

For local capture coverage across multiple devices, locales, appearances, and
content fixtures, use a matrix plan. Targets must already be
booted simulators; the command writes raw artifacts and an offline review
report, without uploading to App Store Connect:

```bash
asc screenshots matrix --plan .asc/screenshots-matrix.json --max-concurrency 2 --output json --pretty
```

See [docs/design/screenshots-matrix.md](docs/design/screenshots-matrix.md) for
the JSONC schema, isolated output layout, retry behavior, and review contract.

### Signing and bundle IDs

```bash
asc bundle-ids capabilities list --bundle "BUNDLE_ID"
asc signing fetch --bundle-id com.example.app --profile-type IOS_APP_STORE --output .asc/signing
asc signing sync pull --repo git@github.com:team/signing.git --password-file ~/.config/asc/signing-sync-password --output-dir .asc/signing/pulled
```

`signing fetch` downloads public certificates and provisioning profiles. A
usable signing identity also needs the matching private key; `signing sync`
can verify that local identity and share it through an encrypted Git
repository. For multi-target release testing, `signing reconcile` plans exact
device/profile changes. `signing run` provides a temporary macOS keychain only
for single-target archives. Multi-target exports must import the identity into
a job-scoped keychain and install every reconciled profile for the job-exclusive
macOS user. See the
[signing guide](guides/code-signing.mdx) for setup, CI, rotation, security
boundaries, and troubleshooting.

### Workflow automation

```bash
asc workflow validate --output json
asc workflow run --dry-run testflight_beta VERSION:1.2.3
```

### Verified local Xcode -> TestFlight workflow

See [docs/WORKFLOWS.md](docs/WORKFLOWS.md) for local compile validation with
`asc xcode build` and a copyable `.asc/deployment.json`, `.asc/workflow.json`,
and `ExportOptions.plist` that use `asc builds next-build-number`,
`asc xcode inject`, `asc xcode archive`, `asc xcode export --timeout 10m`, and
`asc publish testflight --group ... --wait`.
Add `--submit --confirm` when
distributing to an external TestFlight group that needs beta app review submission.

The `asc xcode test` command provides local unit/UI test execution
with structured results and preserved `.xcresult` bundles; see the same workflow
guide for an invocation.

```bash
asc workflow validate --output json
asc xcode inject --manifest .asc/deployment.json --set version=1.2.3 --set build_number=42 --dry-run --output json
asc xcode build --project App.xcodeproj --scheme App --destination 'platform=iOS Simulator,name=iPhone 17 Pro Max,OS=27.0' --no-code-signing --output json
asc workflow run --dry-run testflight_beta VERSION:1.2.3
asc workflow run testflight_beta VERSION:1.2.3
```

Replace the example Xcode destination with a simulator installed on the host.

### Xcode Cloud workflows and build runs

```bash
# Trigger from a pull request
asc xcode-cloud run --workflow-id "WORKFLOW_ID" --pull-request-id "PR_ID"

# Rerun from an existing build run with a clean build
asc xcode-cloud run --source-run-id "BUILD_RUN_ID" --clean

# Fetch a single build run by ID
asc xcode-cloud build-runs get --id "BUILD_RUN_ID"
```

### Apple Ads campaign management

Apple Ads uses separate OAuth credentials from App Store Connect:

```bash
asc ads auth login --name "Marketing" --client-id "SEARCHADS_CLIENT_ID" --team-id "SEARCHADS_TEAM_ID" --key-id "KEY_ID" --private-key ./ads-key.pem --ad-account "987654"
asc ads auth discover --output json
asc ads campaigns find --ad-account "987654" --file query.json --output json
asc ads reports apps campaigns --ad-account "987654" --file report.json --output json
```

See [guides/apple-ads-playbooks.mdx](guides/apple-ads-playbooks.mdx) for
operator playbooks covering credential safety, org inspection, read-only smoke
tests, reporting, raw API usage, and guarded mutations.

### StoreKit Retention Messaging

Retention Messaging uses a dedicated In-App Purchase API key, separate from
App Store Connect API credentials:

```bash
asc storekit auth login --name Production --key-id "KEY_ID" --issuer-id "ISSUER_ID" --private-key ./SubscriptionKey.p8 --bundle-id com.example.app
asc storekit auth doctor --environment sandbox --network
asc storekit retention-messaging messages list --environment sandbox --output json
asc storekit retention-messaging endpoint view --environment production
```

See [docs/architecture/storekit-retention-messaging.md](docs/architecture/storekit-retention-messaging.md)
for the endpoint map, message and image requirements, environment variables,
and the full sandbox verification sequence.

## Commands and Reference

Use built-in help as the source of truth:

```bash
asc --help
asc <command> --help
asc <command> <subcommand> --help
```

Reference hierarchy:

- `asc --help`: authoritative command and flag surface
- `docs/COMMANDS.md`: generated top-level taxonomy map
- `asc docs show workflows`: curated workflow recipes
- `asc docs show reference`: repo-local quick reference template used by `asc init`

For full command families, flags, and discovery patterns, see:
- [docs/COMMANDS.md](docs/COMMANDS.md)

## Documentation

- [docs/CI_CD.md](docs/CI_CD.md) - CI/CD integration guides (GitHub Actions, GitLab, Bitrise, CircleCI)
- [commands/signing.mdx](commands/signing.mdx) - signing identities, encrypted sync, CI, and release-testing profiles
- [docs/COMMANDS.md](docs/COMMANDS.md) - Command families and reference navigation
- [docs/PARITY.md](docs/PARITY.md) - Remaining parity areas and intentional non-goals
- [docs/WORKFLOWS.md](docs/WORKFLOWS.md) - Reusable workflow patterns, including local Xcode to TestFlight
- [guides/apple-ads-playbooks.mdx](guides/apple-ads-playbooks.mdx) - Apple Ads operator playbooks
- [docs/architecture/storekit-retention-messaging.md](docs/architecture/storekit-retention-messaging.md) - Retention Messaging setup and sandbox verification
- [docs/API_NOTES.md](docs/API_NOTES.md) - API quirks and behaviors
- [docs/CONTRIBUTING.md](docs/CONTRIBUTING.md) - CLI development and testing notes
- [docs/TESTING.md](docs/TESTING.md) - Testing patterns and conventions
- [docs/openapi/README.md](docs/openapi/README.md) - Offline OpenAPI snapshot + update flow
- [CONTRIBUTING.md](CONTRIBUTING.md) - Contribution guide

## Acknowledgements

Local screenshot framing uses Koubou (pinned to `0.18.1`) for deterministic device-frame rendering.
GitHub: https://github.com/bitomule/koubou

Simulator UI automation for screenshot capture and interactions uses AXe CLI.
GitHub: https://github.com/cameroncooke/AXe

The keyword difficulty methodology used by `asc optimize keywords score` is adapted from semihcihan's App Store Optimization CLI (MIT licensed).
GitHub: https://github.com/semihcihan/App-Store-Optimization-CLI

## Contributing

Contributions are welcome. See [CONTRIBUTING.md](CONTRIBUTING.md) for details.

## License

MIT License - see [LICENSE](LICENSE) for details.

---

<p align="center">
  <sub>This project is an independent, unofficial tool and is not affiliated with, endorsed by, or sponsored by Apple Inc. App Store Connect, TestFlight, Xcode Cloud, and Apple are trademarks of Apple Inc., registered in the U.S. and other countries.</sub>
</p>