---
name: campaign-review
description: "Reviews a specific campaign: what was sent, what happened, and whether the failure was message, audience, channel, or product. Use after a launch, outreach batch, or ad. Allowed to say it failed."
license: MIT
disable-model-invocation: true
---

# Campaign review

This campaign. What we sent. What happened. Allowed to say it failed.

The founder must provide results (or you have them in evidence). Write **Last observation**. You may append **Attempt log**. You do not change positioning unless they also want `iteration`.

## Process

From repo root: `node scripts/run-state-check.js campaign-review`.

## Do

1. Restate what was sent, to whom, on which channel, over what window.
2. Results in numbers they gave. Unknown stays unknown.
3. Split the miss: message, audience, channel, product. Pick the primary. Say if you cannot tell.
4. Kill or continue against the written kill criteria. If none existed, say the campaign was not an experiment.

## Output

Sent, results, primary miss, keep or kill, one next question for `iteration` (do not run `iteration` unless asked).

## Done

Primary miss is message, audience, channel, or product. Success is not declared unless the founder reported results.

## Refuse

Softening a miss into “great learnings.” Recommending a bigger budget on the same broken step.