---
title: Ads when idle
date: "2000-09-01T12:00:00Z"
categories:
  - links
wp_id: 2083
description: I'm skeptical of AdReady’s concept to trigger pop-up ads near the cursor when the mouse is idle. While it's a novel mechanism, it would interrupt my reading and seems far too easy for competitors to replicate.
keywords: [advertising, adready, user experience, attention economy, pop-up ads, idle tracking]
---

[AdReady](http://www.adready.com/a/site/adready/adready.html) has a neat idea: pop up advertisements near the mouse pointer, when the mouse is sitting idle. Cool. But I don't want anything popping up when I'm **reading**! Besides, since this is an easy idea to copy, I doubt they should have it as their USP.