--- title: Free ISP becomes paid ISP date: "2000-12-22T12:00:00Z" categories: - links wp_id: 2014 description: Jain Internet’s shift from a free to a paid model underscores the reality that selling services for less than they cost is unsustainable. Expect more ISPs to follow as they abandon the free-access strategy. keywords: [jain internet, isp, business models, internet access, revenue models, sustainability] --- Jain Internet is the first to [move from a free ISP to a paid one](http://www.timesofindia.com/today/22busi20.htm). How long before the rest follow? LESSONS: It's NOT okay to sell products for less than what they cost ( [USA Today](http://www.usatoday.com/life/cyber/invest/ina394.htm)).