---
title: Online advertising pricing
date: "2000-07-09T12:00:00Z"
categories:
  - links
wp_id: 2135
description: I highlight an eLab paper on CDNow’s advertising strategy, which critiques traditional CPM models as archaic. The study suggests that measuring advertisement performance is a more effective and modern approach to pricing online media.
keywords: [online advertising, cpm, cdnow, performance marketing, advertising pricing, elab]
---

A [paper](http://ecommerce.vanderbilt.edu/papers/pdf/CDNOW.draft.jan001.pdf) at [eLab](http://ecommerce.vanderbilt.edu/papers.html) talks about how [CDNow](http://www.cdnow.com) prices its online advertisements. It argues that [CPM](http://adres.internet.com/primer/article/0,1401,,00.html) is an archaic model, and measuring advertisement **performance** is more important.