---
title: New look for news.com
date: "2001-02-02T12:00:00Z"
categories:
  - links
wp_id: 1904
description: I'm critiquing the 2001 News.com redesign, which claimed to make advertisements more clickable. While the site updated its layout to favor marketing metrics, I doubt these aesthetic changes will lead to higher user engagement with their ads.
keywords: [news.com, web design, online advertising, click-through rates, redesign, layout optimization]
---

A new look for [News.com](http://www.news.com/). It's supposed to make [ads more clickable](http://www.business2.com/content/channels/marketing/2001/02/01/25674). Personally, I don't think so.