---
title: A Nike ID story
date: "2002-12-19T12:00:00Z"
categories:
  - links
wp_id: 993
description: I shared Jonah Peretti’s viral email exchange with Nike regarding his request to put the word 'sweatshop' on custom shoes, documenting a classic instance of corporate subversion and culture jamming in the early web era.
keywords: [nike id, jonah peretti, sweatshops, culture jamming, email activism, corporate policy]
---

[A Nike ID story](http://www.shey.net/niked.html). An e-mail correspondence between Jonah and Nike about creating a personalised ID called "sweatshop".