---
title: Ant-like ad
date: "2002-10-08T12:00:00Z"
categories:
  - links
wp_id: 1106
description: I encountered a clever interactive ad that looked like a real ant crawling across my screen. It was tricky to catch, but once I finally clicked it, the animation stayed put at the bottom of the page.
keywords: [interactive advertising, user experience, banner ads, animation, browser interaction, business standard]
---

Spotted this ad on Business Standard. It was at the bottom of the page, and initially, I thought it really was an ant crawling across my laptop. Incidentally, catching the ant is not all that easy. Took me a minute. But once you catch it, it stays put.

> Business Standard no longer has an ad with an ant crawling across the bottom of the page.