---
title: Google reduces need for domain names
date: "2002-01-16T12:00:00Z"
categories:
  - links
wp_id: 1482
description: I'm highlighting how Google's effective search results make exact-match domain names less essential for discovery. As users shift toward searching instead of typing URLs, the premium on descriptive web addresses is rapidly declining.
keywords: [google, domain names, search engines, web navigation, url, dan gillmor]
---

[Google reduces need for domain names](http://www.siliconvalley.com/docs/opinion/dgillmor/dg011301.htm).