--- title: Microsoft vs IBM date: "2002-11-17T12:00:00Z" categories: - links wp_id: 1036 description: I explore an Economist article comparing Microsoft’s 2002 challenges to IBM’s 1982 decline. It highlights that Microsoft's ability to adapt and prosper hinges on its capacity to build trust and navigate long-term antitrust pressures. keywords: [microsoft, ibm, antitrust, business strategy, corporate culture, economist] --- [Microsoft (2002) vs IBM (1982)](http://www.economist.com/business/displayStory.cfm?story_id=1429537). An article on whether Microsoft will go the IBM Way. > Microsoft's ability to adapt and prosper hinges on meeting a third main challenge: creating trust.