---
title: Most people find out about the site via a search in Google
date: "2002-09-23T12:00:00Z"
categories:
  - links
wp_id: 1147
description: I argue that since most people find websites through Google searches, paid advertising is likely a waste of money for general traffic. It only makes sense if you have a specific product or service to sell.
keywords: [google, search engines, web traffic, advertising, organic discovery, digital marketing]
---

Kamat observes that [most people find out about the site via a search in Google](http://www.kamat.com/vikas/blog.php?date=9/20/2002). I'd say advertising is probably pointless for just traffic generation. If one has something to sell, fine. Not otherwise.