---
title: Tradeoff between reciprocal links and quality
date: "2002-09-25T12:00:00Z"
categories:
  - links
wp_id: 1141
description: I examine the tension between reciprocal link building and website quality, noting how aggressive link exchanges can compromise editorial standards for the sake of SEO, as discussed in Joshua’s analysis of these competing priorities.
keywords: [reciprocal links, link building, seo, editorial quality, web standards, link exchange]
---

Joshua, in an insightful article, talks of the [tradeoff between reciprocal links and quality](http://www.netcrucible.com/blog/2002/01/04.html).