---
title: How Yahoo got its mojo back
date: "2005-03-29T12:00:00Z"
categories:
  - links
wp_id: 697
description: I highlight an analysis of Yahoo’s 2005 resurgence, detailing how the company leveraged its media assets and integrated platform to compete against Google and Microsoft during the peak of the portal era.
keywords: [yahoo, terry semel, gigaom, internet portals, search engines, web history]
---

[How Yahoo got its Mojo back](http://www.gigaom.com/2005/03/26/how-yahoo-got-its-mojo-back/).