---
title: London Marketing Soiree
date: "2005-07-12T12:00:00Z"
categories:
  - london-2005
wp_id: 611
description: "I attended the London Marketing Soiree and met Leonard Payne. We discussed a Seth Godin analogy for web design: treat distracted visitors like monkeys wearing a 'Big Red Fez' and ensure they can quickly find the 'banana' they want."
keywords: [london marketing soiree, seth godin, web design, user experience, marketing, leonard payne]
---

I met Leonard Payne, [The Priest](http://www.leonard-payne.com/blog/?p=19), [Andrea Casalotti](http://www.velorution.biz/) and Scott Caplan at the [London Marketing Soiree](http://perfectpath.co.uk/wiki/index.php/London_Marketing_Soiree_July_11th_2005). Quite a diverse bunch of people. Leonard quoted Seth Godin on something neither he nor I will never forget.

> They say, if a website is well designed, people will find what they want. That's not true. Think of the visitors as monkeys, wearing a 'Big Red Fez', going itchy on the keyboard. What's the **one** thing on the monkey's mind?
>
> Where's the banana!?

---

## Comments

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- **S Anand** _13 Jul 2005 10:02 am_:
  See more at [GeekDinner](http://www.geekdinner.co.uk/).

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