---
title: Simple framing
date: "2005-09-24T12:00:00Z"
categories:
  - links
wp_id: 544
description: I highlight how framing uses specific vocabulary to embed worldviews into public discourse. By looking at examples like tax relief, I show how even opposing a statement can reinforce its underlying psychological and political frames.
keywords: [framing, cognitive linguistics, george lakoff, political communication, tax relief, metaphors]
---

[Framing](http://www.rockridgeinstitute.org/projects/strategic/simple_framing/view?searchterm=simple%20framing) - using words to build a frame of mind.

> A Senator goes on a Fox News show in which a conservative argues with a liberal. The conservative host says: "Some say that more tax relief creates more jobs. You have voted against increased tax relief. Why?" The Senator is caught. Any attempt to answer the question as asked simply reinforces both the Tax Relief frame and the "Tax Relief Creates Jobs" frame. The question builds in a conservative worldview and false "facts". Even to deny that "tax relief" creates jobs accepts the Tax Relief frame and reinforces the "Tax Relief Creates Jobs" frame.

---

## Comments

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- **Dhar** _24 Sep 2005 12:00 pm_:
  LOL.
- **Dhar** _24 Sep 2005 10:45 am_:
  Had heard about concept of Framing earlier too. For example, it is always "Defense Spending". While the fact of the matter is that all weapons creater are for offense. But it is easier getting buget for a Defense program rather than an Offense Program. Lakoff I believe has done a lot of work on Framing and his books are mentioned on the side bar in the link you provided.
- **Dhar** _25 Sep 2005 12:34 pm_:
  Just found out Lakoff is the person behind Rockridge Institute. I am just going through his book "Metaphors We Live By". Slightly dense, takes time to read/understand.
- **Alpha Geek** _26 Sep 2005 5:29 pm_:
  I logged to google fight web page and gave S-Anand.net as one key word and sumitdhar.bogspot.com as another keyword.The result was, S-Anand.net got a maximum hits of 276 result and dhar's page got 267 hits. S-Anand.net won by 9 hits.
- **S Anand** _26 Sep 2005 6:46 pm_:
  Pity. My vote would've been for Dhar's site.
- **Name M** _4 Oct 2005 10:30 pm_:
  AlphaGeek, you may have had better luck if you used sumitdhar.blogspot vs bogspot

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