---
title: Demographics prediction from online behaviour
date: "2006-06-26T12:00:00Z"
categories:
  - how-i-do-things
wp_id: 286
description: I used Microsoft adCenter Labs' demographics prediction tool to compare male and female interests in different body parts. My results showed strong female leanings for 'hair' and 'eyes,' while men surprisingly dominated searches related to 'toes.'
keywords: [microsoft adcenter labs, demographics prediction, gender profiling, search behavior, web analytics, user demographics]
---

<p>Microsoft adCenter Labs has a <a href="http://adlab.microsoft.com/DPUI/DPUI.aspx">demographics prediction engine</a>. Based on a person's search queries and web sites visited, it can predict their gender and age.</p>
<p>So I tried that on parts of the body, to see what men were interested in vs women.</p>
<table class="numbers lines">
<tr><th>topic</th><th>male</th><th>female</th></tr>
<tr><td>hair</td><td>25%</td><td>75%</td></tr>
<tr><td>eyes</td><td>33%</td><td>67%</td></tr>
<tr><td>cheek</td><td>33%</td><td>67%</td></tr>
<tr><td>hands</td><td>33%</td><td>67%</td></tr>
<tr><td>lips</td><td>36%</td><td>64%</td></tr>
<tr><td>ears</td><td>39%</td><td>61%</td></tr>
<tr><td>fingers</td><td>40%</td><td>60%</td></tr>
<tr><td>forehead</td><td>42%</td><td>58%</td></tr>
<tr><td>nose</td><td>43%</td><td>57%</td></tr>
<tr><td>neck</td><td>46%</td><td>54%</td></tr>
<tr><td>beard</td><td>55%</td><td>45%</td></tr>
<tr><td>moustache</td><td>58%</td><td>42%</td></tr>
<tr><td>leg</td><td>60%</td><td>40%</td></tr>
<tr><td>palm</td><td>61%</td><td>39%</td></tr>
<tr><td>toe</td><td>64%</td><td>36%</td></tr>
</table>
<p>While I can understand men being more interested in beards and moustaches (perhaps even legs), why are they far more interested in toes than women?</p>

---

## Comments

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- **Dhar** _28 Jun 2006 2:10 am_:
  Hey Anand, a quick question.\
  Are you using Google Spreadsheets? Yesterday, I realized that after the initial enthu, I have not visited the site. This makes me wonder if Google Spreadsheets in itself is a powerful enough solution to attract the masses.
- **Dhar** _28 Jun 2006 2:12 am_:
  As pointed out by someone on Slashdot, try using the URL http://www.google.com/ as the input and you will get "Female Oriented with following Confidence: Female 1.00, Male 0.00"
- **S Anand** _28 Jun 2006 2:45 pm_:
  I do use Google spreadsheets. Just see my next post.

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