---
title: Pageviews are obsolete
date: "2006-08-29T12:00:00Z"
categories:
  - links
wp_id: 243
description: I share Ev Williams' perspective on why pageviews are an obsolete metric for web success. He suggests that tracking unique visitors and time spent offers a more meaningful look at how people consume content.
keywords: [pageviews, web metrics, unique visitors, time spent, ev williams, analytics]
---

Ev of Blogger argues that [pageviews are obsolete](http://evhead.com/2006/08/pageviews-are-obsolete.asp). Number of unique visitors and time spent on a site are better measures.