---
title: Why ad agencies do not advertise
date: "2006-05-03T12:00:00Z"
categories:
  - links
wp_id: 332
description: I examine why advertising agencies rarely use mainstream media to market themselves. I wonder if they prioritize niche B2B channels or if it's an industry quirk that those selling visibility for others often choose to remain invisible.
keywords: [advertising agencies, self-promotion, b2b marketing, mainstream media, branding, marketing strategy]
---

[Why Don't Ad Agencies Advertise](http://sinekpartners.typepad.com/refocus/2006/05/why_dont_ad_age.html)?

---

## Comments

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- **Sai** _4 May 2006 10:39 pm_:
  Thats hogwash Anand. Just my opinion.
- **Sudheer** _5 May 2006 5:50 am_:
  Seems more like a crib article more than one which gives answers...
- **S Anand** _5 May 2006 6:09 am_:
  I wonder, though: isn't it true that ad agencies, in general, **don't** advertise? Why is that?
- **Sai** _15 May 2006 11:16 pm_:
  Don't you think the reason they do not advertise in mainstream media like newspapers & tv is that it is catered to the b2c crowd. But i have always thought that Ad firms do advertise in magazines and such read by decision makers, thought that was the case.
- **S Anand** _17 May 2006 12:27 am_:
  Quite possible. Even so, it looks like they advertise less than other industries. And that is odd...

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