---
title: How to hurt the RIAA
date: "2007-01-15T12:00:00Z"
categories:
  - links
wp_id: 124
description: I propose hurting the RIAA by referencing its member labels—Sony, Universal, and Warner—directly in negative articles. This strategy leverages brand damage to pressure specific companies into leaving the organization to protect their own reputations.
keywords: [riaa, copyright enforcement, music industry, brand management, sony, universal music group, warner music group]
---

[How to hurt the RIAA](http://www.headenergy.com/the-riaa-aka-sony-virgin-philips-warner-bros-etc.html).

> ... I think its high time that the RIAA is not referenced by its name but rather by its members. Imagine how much it would hurt someone like Sony if each time a bad article, comment or story reached the masses it had the words representing Sony in the title. Enough of that would force a brand to leave the RIAA group because it was too damaging to their brand name.

Here are the [RIAA members](http://en.wikipedia.org/wiki/List_of_RIAA_member_labels), headed by EMI, Sony, Universal and Warner.