---
title: The Bing effect
date: "2009-06-12T19:14:01Z"
categories:
  - links
wp_id: 2386
description: I tracked my site's referral traffic following the launch of Microsoft’s Bing search engine. My data shows a significant initial spike followed by a rapid decline, illustrating how the search engine's early hype quickly faded.
keywords: [bing, referral traffic, microsoft, search engines, yahoo, web analytics]
---

[![bing.com referral statistics](/blog/assets/flickr-bing_3620265928_o-png.webp)](/blog/assets/flickr-bing_3620265928_o-png.webp "bing.com referral statistics")

This graph is the number of referrals Microsoft’s new search engine, [Bing](http://www.bing.com/), sent to my site over the last few days. Looks like the hype is dying out. Though [Bing did leapfrog Yahoo](http://www.techcrunch.com/2009/06/05/did-bing-just-leapfrog-yahoo-search/) briefly, that [lasted just one day](http://www.techcrunch.com/2009/06/07/quick-peak-bings-reign-as-2-search-engine-lasted-one-day/).