---
title: Things I Learned - 01 Mar 2026
date: 2026-03-01T00:00:00+00:00
categories:
  - til
description: I discovered unidown for LinkedIn formatting and codespelunker for fast code searching. I also explored Sangeeta Talwar’s Maggi marketing strategy, the strategic value of shadow IT, and how to track coding agent usage limits.
keywords: [unidown, codespelunker, maggi, shadow it, coding agents, rust cli, marketing strategy]
---

This week, I learned:

- [unidown](https://github.com/qtfkwk/unidown) is a Rust CLI tool that converts Markdown to Unicode characters - useful for LinkedIn.
- 3 years into Nestle, Sangeeta Talwar (who was selling Maggi soup cubes) took the "Maggi Instant Noodles" (popular in Malaysia), changed it to "2-minutes", realized that noodles are fun for kids to play with, invented the masala flavor, positioned it as easy for moms, distributed hanging baskets (rodent-safe, brand visibility) at stores, [marketed on TV](https://www.youtube.com/watch?v=8_D-nQSTn-E) and in stores, etc. [Gemini](https://gemini.google.com/share/f923af221e41)
- [Nano Banana Pro 2](https://blog.google/innovation-and-ai/technology/ai/nano-banana-2/) is out. Better text, better instruction following.
- [codespelunker](https://lobste.rs/s/nddlyy/codespelunker_cli_code_search_tool) is a fast CLI code search tool. Just run `cs` for an interactive search. It feels light and fast, like `ug`. [lobste.rs](https://lobste.rs/s/nddlyy/codespelunker_cli_code_search_tool)
- Shadow IT is unpaid R&D, not a security threat. When frustrated marketing or sales teams secretly buy their own software tools and bypass the IT department, traditional companies try to ban them. Transformed companies study them. "Shadow IT" is a highly accurate heat map pointing exactly to where your current systems are failing and where the immediate business value lies. **Source:** [CIO.com](https://www.cio.com/article/222428/shadow-it-the-cio-s-perspective.html), [Gartner: Business-Led IT](https://thepisa.org/wp-content/uploads/2025/06/BizLedIT-GARTNER-Executive-Summary-Business-Feb2021.pdf)
- Coding agents have introduced a "Usage" page to check your usage: [Claude usage](https://claude.ai/settings/usage) and [ChatGPT usage](https://chatgpt.com/codex/settings/usage). Both have weekly limits and 5 hour rolling limits - with Codex's being more generous. This aggregates usage across the coding agents as well. Codex has a separate [GitHub Code Review](https://developers.openai.com/codex/integrations/github/) quota separate from this, however.