--- name: outreach-video-asset-library description: Use when the legal AI product team needs to build, organise, or deploy a library of video assets for marketing, outreach, product demos, and educational content. Covers video formats, production guidance, SEO for video, and distribution strategy across platforms relevant to a legal professional audience. Triggers when creating or managing video content for a legal AI product. license: MIT metadata: id: outreach.video-asset-library category: outreach intent: ["__outreach__", "video", "content", "marketing", "library"] related: - outreach-haqq-ai-viz - outreach-blog-preview-renderer - outreach-growth-agent-runner priority: P3 source: Louis — HAQQ Legal AI (github.com/sboghossian/mini-claude-for-legal) version: "1.0" --- # Video Asset Library Video is underutilised in legal AI marketing: most competitors rely on text and static graphics. A well-produced 90-second explainer video converts better than a 1,000-word landing page for the majority of professional audiences. A structured video library serves both marketing and product education — the same content that explains the product to a potential user also trains new team members. This skill governs how to build and maintain that library. ## Purpose Build and maintain a structured library of video assets that: - Explains the product and its key capabilities to prospective users - Provides jurisdictional and practice-area-specific educational content - Supports the press and partner outreach effort (video press kits) - Drives organic growth through YouTube/LinkedIn/platform SEO ## Video asset types ### 1. Product explainer (60–90 seconds) The highest-priority video. Answers: "What is this product, who is it for, and why does it matter?" Structure: - 0–10s: hook — the problem (a MENA lawyer facing a multi-jurisdiction NDA at 11pm) - 10–40s: the product in action — screen recording of the most impressive capability - 40–70s: the benefit — what the user gets (speed, accuracy, coverage) - 70–90s: CTA — "Try it free at [domain]" Production requirements: professional narration or on-camera spokesperson; clean screen recording with no debug tools visible; brand-consistent colour scheme. ### 2. Feature walkthroughs (2–5 minutes) One video per major feature: - Contract review walkthrough - Multi-jurisdiction comparison tool - NDA drafting assistant - IRAC analysis output Format: screen recording with voiceover. These are primarily used in onboarding sequences and help centre content. ### 3. Jurisdiction explainers (3–5 minutes educational) Short educational videos on key legal topics for the target audience: - "UAE Employment Law in 5 Minutes" - "DIFC vs UAE Onshore: Which Court?" - "Non-Compete Clauses in KSA: What You Need to Know" These drive SEO on YouTube and LinkedIn. They demonstrate expertise without being purely promotional. Legal accuracy standard: these videos make legal statements — every statement must be verified and current. Add a disclaimer: "This video is for informational purposes only and does not constitute legal advice." ### 4. Case studies / testimonials (1–3 minutes) Interview format with a named user (GC, managing partner, or legal associate): - The problem they faced - How they used the product - The outcome For legal professionals: get explicit written consent before naming them or their firm. Many lawyers cannot endorse products publicly due to bar association rules. ### 5. Conference / event content (variable) Conference talks, demo recordings, panel discussions. Archive and repurpose: - Full talk on YouTube - 60-second highlight clip for social - Quote cards from the talk (see [[outreach-haqq-ai-viz]]) ## Library structure Organise the video library with a consistent naming and metadata schema: | Field | Description | Example | |---|---|---| | Asset ID | Sequential or structured ID | VID-2026-001 | | Title | Descriptive title | "UAE Non-Compete Clauses Explained" | | Type | Explainer / Walkthrough / Case study / Conference | Explainer | | Duration | HH:MM:SS | 00:04:23 | | Jurisdiction(s) | Target jurisdiction | UAE | | Practice area | Relevant practice area | Employment | | Status | Draft / Review / Published | Published | | Publish date | Date live | 2026-03-15 | | URLs | YouTube, LinkedIn, internal CDN | [links] | | SEO keywords | Target keywords for video SEO | "UAE employment law", "non-compete UAE" | | Transcript | Full transcript (for accessibility + SEO) | [file link] | | Thumbnail | Custom thumbnail file | [file link] | ## Production guidelines **Screen recordings:** - Resolution: 1920×1080 minimum (4K preferred for 2026) - Clean browser/desktop — hide bookmarks, extensions, personal data - Use a test account, not a production account with real client data - Cursor highlighting enabled **On-camera:** - Professional background or branded virtual background - Stable lighting (ring light or two-point setup) - Audio: USB condenser microphone; eliminate background noise **Narration/voiceover:** - Script reviewed for legal accuracy before recording - Avoid legal jargon for explainer videos aimed at non-lawyers - Pace: 130–150 words per minute for educational content ## Distribution | Platform | Content type | Frequency | |---|---|---| | YouTube | All video types | All videos; SEO-optimised titles/descriptions | | LinkedIn | Explainers, case studies, conference clips | 2× per month | | Product website | Explainer + feature walkthroughs | Embedded on landing page and help centre | | Email campaigns | Explainer for onboarding sequences | Linked in first onboarding email | **YouTube SEO:** title format "[Jurisdiction] + [Topic] + [Year]". Description: first 150 characters are the snippet — lead with the most important information. Add timestamps for videos over 3 minutes. ## Accessibility All videos must have: - Closed captions (auto-generated then reviewed for legal terminology accuracy) - Transcripts published alongside the video - For Arabic-language content: Arabic subtitles reviewed by a native Arabic speaker with legal knowledge ## Legal accuracy compliance Every video that makes a legal statement must: 1. Be reviewed by a qualified lawyer before publication 2. Include a verbal disclaimer: "This content is for informational purposes only and does not constitute legal advice." 3. Be dated — legal rules change, and viewers need to know when the content was produced 4. Be reviewed and updated (or marked "may be outdated") when the underlying law changes ## Related skills - [[outreach-haqq-ai-viz]] - [[outreach-blog-preview-renderer]] - [[outreach-growth-agent-runner]] - [[outreach-backlink-pr-campaign]]