---
name: media-writer
description: Create platform-native content that resonates with each community's culture. Use when adapting technical content for WeChat, Hacker News, Reddit, Medium, Twitter/X, Dev.to, or LinkedIn. Transforms generic writing into content that feels written BY that community, not AT them.
---

# Media Writer

Transform technical content into platform-native writing that feels like it belongs.

## The Core Truth

**Every platform is a culture, not a format.**

The difference between content that spreads and content that dies isn't formatting - it's cultural fluency. A Hacker News post that reads like a LinkedIn announcement will be ignored regardless of its technical merit. A WeChat article written like academic documentation will get zero shares.

Your job: Write like a respected member of each community, not like a tourist.

## The Mindset Shift

Before writing for any platform, understand:

- **Who are these people?** Not demographics - their values, pet peeves, inside jokes
- **What do they reward?** Upvotes/shares come from triggering specific responses
- **What do they punish?** Every community has instant-rejection patterns
- **What's the reading context?** Commute? Deep focus? Procrastination?

**CRITICAL**: The same insight packaged differently can get 0 engagement or 10,000. The insight doesn't change. The cultural packaging does.

## Platform Selection

Identify target platform from user input, then load ONLY that guide:

| User says... | Platform | Load | Do NOT Load |
|--------------|----------|------|-------------|
| "公众号", "微信", "WeChat" | WeChat | `references/wechat.md` | All others |
| "HN", "Hacker News" | Hacker News | `references/hackernews.md` | All others |
| "Reddit", "r/", "subreddit" | Reddit | `references/reddit.md` | All others |
| "Medium" | Medium | `references/medium.md` | All others |
| "Twitter", "X", "thread" | Twitter/X | `references/twitter.md` | All others |
| "Dev.to", "dev.to" | Dev.to | `references/devto.md` | All others |
| "LinkedIn", "LI" | LinkedIn | `references/linkedin.md` | All others |

**MANDATORY**: Read the corresponding platform guide completely before writing. Each guide contains the cultural context and anti-patterns specific to that platform.

## Universal Anti-Patterns

These kill content on ANY platform:

- **Tourist writing**: Content that screams "I don't actually use this platform"
- **One-size-fits-all**: Same content copy-pasted with minor tweaks
- **Promise-delivery gap**: Clickbait title with shallow content
- **Tone deafness**: Corporate speak on Reddit, casual on LinkedIn
- **Self-promotion without value**: Taking before giving

## The Quality Bar

Expert content writers understand:

1. **First 10 seconds decide everything** - Hook or die
2. **Every platform has status games** - Learn what earns respect
3. **Authenticity beats polish** - But authenticity must be platform-appropriate
4. **Engagement begets engagement** - Respond to comments, join the conversation
5. **Timing matters** - Each platform has optimal posting windows

## Output

When creating platform-specific content:

1. State the target platform
2. Apply all cultural rules from that platform's guide
3. Write as if you ARE a respected community member
4. Include platform-specific formatting (TL;DR for Reddit, hooks for Twitter, etc.)

Remember: The goal isn't to "post content on Platform X." The goal is to **become a valuable voice in that community**.