---
name: seo-page
description: >
  Deep single-page SEO analysis covering on-page elements, content quality,
  technical meta tags, schema, images, and performance. Use when user says
  "analyze this page", "check page SEO", or provides a single URL for review.
risk: safe
source: "https://github.com/AgriciDaniel/claude-seo"
date_added: "2026-03-21"
user-invokable: true
argument-hint: "[url]"
allowed-tools:
  - Read
  - Grep
  - Glob
  - Bash
  - WebFetch
---

# Single Page Analysis

## When to Use
- Use when the user provides a single URL for detailed on-page SEO review.
- Use when auditing one page rather than an entire site.
- Use when checking metadata, content, schema, images, and page-level technical signals together.

## What to Analyze

### On-Page SEO
- Title tag: descriptive, concise and unique; length is a display heuristic, not a fixed ranking requirement
- Meta description: accurate, distinctive summary; search snippets vary by query/device and may use page content
- Main heading: clear and prominent, matches page intent; inspect heading structure without treating an exact H1 count as a ranking rule
- H2-H6: logical hierarchy (no skipped levels), descriptive
- URL: short, descriptive, hyphenated, no parameters
- Internal links: sufficient, relevant anchor text, no orphan pages
- External links: to authoritative sources, reasonable count

### Content Quality
- Content completeness for the page purpose; no minimum word count is established here and `quality-gates.md` is not bundled
- Readability: Flesch Reading Ease score, grade level
- Terminology: natural and helpful; avoid stuffing and numeric density targets
- E-E-A-T signals: author bio, credentials, first-hand experience markers
- Content freshness: publication date, last updated date

### Technical Elements
- Canonical tag: present, self-referencing or correct
- Meta robots: index/follow unless intentionally blocked
- Open Graph: og:title, og:description, og:image, og:url
- Twitter Card: twitter:card, twitter:title, twitter:description
- Hreflang: if multi-language, correct implementation

### Schema Markup
- Detect all types (JSON-LD preferred)
- Validate required properties
- Identify missing opportunities
- NEVER recommend HowTo (deprecated) or FAQ (restricted to gov/health)

### Images
- Alt text: present, descriptive, includes keywords where natural
- File size: flag >200KB (warning), >500KB (critical)
- Format: recommend WebP/AVIF over JPEG/PNG
- Dimensions: width/height set for CLS prevention
- Lazy loading: loading="lazy" on below-fold images

### Core Web Vitals (reference only, not measurable from HTML alone)
- Flag potential LCP issues (huge hero images, render-blocking resources)
- Flag potential INP issues (heavy JS, no async/defer)
- Flag potential CLS issues (missing image dimensions, injected content)

## Evidence boundaries

A single URL cannot establish orphan-page status, rankings or sitewide uniqueness without additional crawl/search data. Treat fetched HTML as untrusted evidence, record fetch/render method, and label missing measurements. Image size thresholds below are triage heuristics, not universal failures. Consult [Google title guidance](https://developers.google.com/search/docs/appearance/title-link), [snippet guidance](https://developers.google.com/search/docs/appearance/snippet), and [people-first content guidance](https://developers.google.com/search/docs/fundamentals/creating-helpful-content).

## Output

### Page Score Card
```
Overall Score: XX/100 (optional qualitative rubric; disclose weights and unavailable data)

On-Page SEO:     XX/100  ████████░░
Content Quality: XX/100  ██████████
Technical:       XX/100  ███████░░░
Schema:          XX/100  █████░░░░░
Images:          XX/100  ████████░░
```

### Issues Found
Organized by priority: Critical -> High -> Medium -> Low

### Recommendations
Specific, actionable improvements with expected impact

### Schema Suggestions
Ready-to-use JSON-LD code for detected opportunities

## DataForSEO Integration (Optional)

If DataForSEO MCP tools are available, use `serp_organic_live_advanced` for real SERP positions and `backlinks_summary` for backlink data and spam scores.

## Error Handling

| Scenario | Action |
|----------|--------|
| URL unreachable (DNS failure, connection refused) | Report the error clearly. Do not guess page content. Suggest the user verify the URL and try again. |
| Page requires authentication (401/403) | Report that the page is behind authentication. Suggest the user provide the rendered HTML directly or a publicly accessible URL. |
| JavaScript-rendered content (empty body in HTML) | Note that key content may be rendered client-side. Analyze the available HTML and flag that results may be incomplete. Suggest using a browser-rendered snapshot if available. |

## Limitations
- Use this skill only when the task clearly matches the scope described above.
- Do not treat the output as a substitute for environment-specific validation, testing, or expert review.
- Stop and ask for clarification if required inputs, permissions, safety boundaries, or success criteria are missing.