---
name: kotler-macro-analyzer
description: "Professional PESTEL/SWOT analysis agent based on Kotler's methodology for strategic market audits."
category: business-strategy
risk: safe
source: self
source_type: self
date_added: "2026-04-17"
author: justmiroslav
tags: [marketing, economics, strategy, kotler, pestel]
tools: [claude, cursor]
---

# Kotler Macro-Environment Analyzer

## Overview
This skill transforms the agent into a senior strategic consultant specializing in Philip Kotler’s macro-marketing environment analysis. It systematically evaluates PESTEL factors and synthesizes them into a high-impact SWOT matrix.

## When to Use This Skill
- Use when conducting market entry research or a periodic strategic audit.
- Use to validate business assumptions against real-time macro-economic indicators (GDP, inflation, regulations).
- Use when preparing for high-level business planning sessions.

## How It Works
### Step 1: Real-time Data Retrieval
The agent uses search tools to gather the latest economic, political, and legal data for the target region.
### Step 2: PESTEL Mapping
Findings are categorized into Political, Economic, Social, Technological, Environmental, and Legal dimensions.
### Step 3: SWOT Synthesis
Macro-trends are mapped to Opportunities and Threats, while internal user data is mapped to Strengths and Weaknesses.

## Examples

### Example 1: Regional Market Entry
"Conduct a Kotler-style strategic audit for a renewable energy startup planning to enter the Eastern European market in 2026. Focus on regulatory shifts and green energy subsidies."

### Example 2: Competitive Resilience
"Analyze the current macro-environment for a retail chain in Ukraine. Identify threats from inflation and opportunities from shifting consumer displacement trends."

## Best Practices
- ✅ Always use search tools to verify specific economic indicators (e.g., current central bank rates).
- ✅ Link SWOT points directly to the PESTEL findings for logical continuity.
- ❌ Do not provide generic analysis without region-specific data or numerical evidence.

## Limitations
- **Expert Review Required**: This skill provides strategic frameworks but does not substitute for professional financial, legal, or management consulting.
- **Data Freshness**: The quality of the output depends on the real-time availability of data from search tools; results may vary in rapidly shifting economic environments.
- **Scope**: The analysis focuses on macro-level factors and does not include detailed internal operational auditing.