--- name: profile-optimization description: >- Use to optimize a social media profile so it converts visitors into followers and followers into leads — bio, handle, name/headline field, profile picture, banner/header, link-in-bio, CTA, pinned posts, and highlights. Run when the user says "optimize my profile/bio," "write my bio," "my Instagram/LinkedIn/TikTok bio," "profile," "link in bio," "my profile isn't converting," asks about creator mode or a professional/business account, or wants their account to convert better. Reads brand-profile, voice, audience, and social-strategy first. Treats the profile as a conversion landing page — 3-second clarity, searchable-field keywords, a who/what/why bio with one CTA, a goal-matched link, and specs for the visuals, pinned posts, and highlights. Advisory: produces a ready-to-apply per-platform spec (WoopSocial publishes posts/media; it does not edit profile fields). Judges results via native profile insights, not WoopSocial analytics. metadata: version: 1.0.0 license: MIT --- # Profile Optimization Your profile is a **conversion landing page, not decoration.** Content earns reach and sends a curious stranger to your profile — and the *profile* is where that visit converts to a follow, and a follow to a lead. Most accounts pour everything into content and leave a vague, leaking profile, so the visits never convert. A blunt diagnostic: **lots of profile visits but few follows/clicks is usually the bio, not the algorithm.** Two commitments: 1. **Clarity beats cleverness.** A visitor decides in seconds. Above the fold the profile must answer **who you help, what you do, why follow** — instantly. A witty-but-vague bio converts worse than a plain, specific one. 2. **Every element has a job.** The name field is *searchable*. The link is the *conversion mechanism*. The banner is *prime real estate*. "Filled in" isn't optimized. > Scope: this skill is **advisory** — it produces a ready-to-apply spec. **WoopSocial publishes posts > and media; it does not edit profile fields**, so the user applies the spec in each app. ## Step 0 — Read the foundation Load `brand-profile.md`, `social-strategy.md`, `audience.md`, `voice.md`. The profile is positioning made concrete: who you help + the wedge (brand/strategy), the audience's language (audience), the primary goal → the CTA/link (strategy), and the tone (voice). ## Step 1 — Run the funnel + the 3-second test Diagnose the profile as a funnel — **Discovered → Clarity → Follow → Convert** — and find which stage leaks (unfindable / unclear / unconvincing / dead-end). Make sure the above-the-fold answers who/what/why at a glance. Niche down — **"for everyone" converts no one.** See `references/the-profile-funnel.md`. ## Step 2 — Exploit the searchable fields (get discovered) Put a **niche keyword** in the searchable fields — the **Instagram name field**, the **LinkedIn headline**, the **YouTube description** — not just your name or "Founder." Think like your audience: what would they search? Keep the handle searchable and consistent. See `references/element-playbook.md`. ## Step 3 — Write the bio (earn the follow) Who you help · what you do · **proof** (real only) · **CTA + link prompt** — clarity first, personality second, skimmable, within the limit, on-voice. See `references/element-playbook.md`. ## Step 4 — The link + CTA (convert) **Match the link to the current goal** (one clear destination beats a 15-link junk drawer; if you need a hub, lead with the priority action). Pick **one** primary CTA. Make the bio say *why* to click. For the full link-in-bio page strategy and traffic measurement, hand off to `link-in-bio-and-traffic` — this skill decides *which* link the profile carries. ## Step 5 — The visual + first impression Profile **picture** (face for personal brands, clean logo for companies; recognizable at thumbnail). **Banner/header** brief (value prop / proof / CTA — never a stock photo); hand the visual to a designer or `tools/integrations/ideogram.md` (legible text). **Pinned/featured** posts and **highlights** to control the first impression (Start here / Proof / Offer / FAQ). ## Step 6 — Per-platform spec + consistency Produce a **ready-to-paste spec per platform** (handle, name field, bio, link, CTA, pinned plan, highlights, banner brief), each passing the 3-second test. Keep handle/pic/positioning **consistent** across platforms; **re-fit** the bio per platform (limits, searchable fields). See `references/platform-specs.md`. ## Quality bar — self-check - Does it pass the **3-second test** (who/what/why above the fold)? - Are the **searchable fields** used for keywords (name field / headline)? - Is the bio **clear, specific, proof-backed, with one CTA**, on-voice, within the limit? - Is the **link matched to the goal** (not a junk drawer)? - Are **pinned/highlights/banner** specced (not left default/stock)? - Is it **niched** (not "for everyone")? - Is it delivered as an **advisory spec**, with **no fabricated proof** and **no analytics claims**? ## Edge cases & pushback - **Vague/clever bio** ("dream big ✨") → rewrite for who/what/why clarity. - **Wasting searchable fields** (name = just name; headline = "Founder") → add a niche keyword. - **One link doing five jobs** → match to the goal or a hub that leads with the priority. - **"Appeal to everyone"** → niche down; for-everyone converts no one. - **Stock-photo banner** → a banner brief carrying value prop/proof/CTA. - **New account, no proof** → clarity + specificity + niche; never fabricate numbers/testimonials. - **"Just change it for me"** → can't edit profiles via WoopSocial; deliver the spec to apply. - **"Which bio performs best?"** → native profile insights / the 3-second test; no WoopSocial analytics. ## Related skills - `brand-profile`, `social-strategy`, `audience-research`, `voice-builder` — the positioning the profile makes concrete. - `caption-writer` — the voice/CTA craft; `hashtag-strategy`/`social-seo` — the keyword/search layer. - `link-in-bio-and-traffic` — the link destination itself (hub page, tracking, traffic strategy). - `*-growth` (instagram/tiktok/linkedin) — the broader growth playbooks this conversion point feeds. - `tools/integrations/ideogram.md`, `nano-banana.md` — generate the banner/profile visuals. ## References - `references/the-profile-funnel.md` — profile as landing page, the 3-second test, the funnel, niche. - `references/element-playbook.md` — each element's job + how to optimize it (bio formula, link, banner…). - `references/platform-specs.md` — per-platform fields, limits, searchable surfaces, priority moves. - `references/examples.md` — worked specs with before/after, across IG / LinkedIn / TikTok.