# Talent Protocol — Product Vision

> **Status:** Active  
> **Last updated:** 2025-12-15  
> **Maintained by:** [@filmacedo](https://github.com/filmacedo)  
> **Purpose:** This document outlines our product vision, who we serve, how our stack works, and where we're focused. It's intended for the team, contributors, partners, and anyone (human or AI) who wants to understand what we're building and why.

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## Mission (WHY)

Help the best builders get recognition & capital

## Product Definition (WHAT)

A platform that connects builders, projects and capital.

### Core Capabilities

- Builder profiles and project pages with verified activity/impact
- Search + leaderboards across builders and projects
- Builder campaigns (monthly rewards, builder sprints)

## Users (WHO)

A platform that connects builders and opportunities.

- **For builders:** Prove building activity, get discovered, and earn rewards.
- **For ecosystems:** Grow adoption of your tools.
- **For capital:** Find future founders.
- **For recruiters:** Search verified builders.

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## Positioning

### Primary Claim
**Talent is the largest network of verified onchain builders.**

**Tagline:** "Bet on builders."

**Competition:** LinkedIn, the world's largest professional network.

### Competitive Comparison

- LinkedIn is a directory; Talent is a leaderboard.
- LinkedIn is self-reported; Talent is verified.
- LinkedIn shows work history; Talent measures reputation.


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## Current Focus

Primary focus: build a new app to connect builders and ecosystems through reward campaigns.

### Acquisition

- Ecosystem-sponsored rewards attract builders
- Shareable campaigns and leaderboards drive referrals

### Retention

- Flawless UX
- Gamification: leaderboards, streaks, badges
- Habit loop not solely dependent on rewards

### Revenue

- B2B: Ecosystems work with us to reach and retain top builders with high-ROI campaigns
- B2C: Builders pay for Talent Plus subscriptions to access features like increased visibility, access to more rewards, or profile analytics.



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## Success Metrics

These metrics indicate product health and progress.

### Acquisition

- Net new user signups
- Builder activation rate (% of new users connecting a GitHub account)

### Retention

- WAU + MAU
- D7 + D30 retention

### Revenue

- B2C: Talent Plus payments
- B2B: Active customers (ecosystems)

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## Links

### Apps

- **Main:** [talent.app](https://talent.app) (aliases: talentprotocol.com, app.talentprotocol.com)
- **Talent Pro:** https://pro.talent.app/
  
### Resources

- **Token:** [token.talentprotocol.com](https://token.talentprotocol.com)
- **Docs:** [docs.talentprotocol.com](https://docs.talentprotocol.com)
- **API Reference:** [docs.talentprotocol.com/docs/developers/talent-api/api-reference](https://docs.talentprotocol.com/docs/developers/talent-api/api-reference)
- **Brand Assets:** [Notion Brand Guide](https://talentprotocol.notion.site/brand-guide)
- **GitHub:** [github.com/talentprotocol](https://github.com/talentprotocol)

### Socials

- [X / Twitter](https://x.com/talentprotocol)
- [Blog (Paragraph)](https://paragraph.xyz/@talentprotocol)