Your app… Works Never crashes Performs as advertised by the developer Is not marketed with features or content that it does not have Is complete, with finalised images and text, ready for distribution If a Lite Version, is not unusably restricted Does not have empty ad banners or display test advertisements Is not a duplicate of another app in the AppStore Does not resemble (too closely) any native apps Does not replicate (too closely) the functionality of a native app Does not depend on another app to install Has not been created from a commercialised template or app generation service Does not provide fake or trick content that is not advertised Remains responsive after long/excessive usage Has been tested for successful database migrations (if applicable) Does not expire (stop working) after a certain time or number of runs, including for Lite Versions Does not force the user to login using a third-party social media account (e.g. Facebook, Twitter etc) Does not contain contain racist material, prolonged graphic violence, graphic sexual content or nudity Does not "accidentally" contain such material, e.g. explicit lyrics, unfiltered collections of books Does not ridicule well-known public figures, past or present Does not encourage consumption of illegal substances or excessive alcohol Does not encourage minors to consume alcohol or smoke cigarettes Does not make excessive use of iCloud storage Does not send personal or confidential information using push notifications Does not use push notifications for adverts, promotions or other marketing Does not use data from facial mapping tools for advertising or use-based data mining Does not suggest or require a restart of a device Does not present a license screen at launch, require license keys, or implement its own copy protection Does not include undocumented or hidden features that are inconsistent with the description Does not contain a scripting interpreter, plugin or other runtime that can execute downloaded content If displaying user generated content, includes means to flag offensive content, filter objectionable material, and block abusive users Does not make covert or non-obvious use of the camera or microphone Does not simulate a failure (e.g. crash or cracked screen) Does not re-purpose, alter the function of, or disable, the hardware buttons of a device (e.g. volume buttons) Does not alter the function of, or disable, other native user interface elements Does not use any unapproved hardware accessories Does not refer to hardware capabilities which don't exist on the users device Does not use continuous vibration Does not make use of any private APIs in the SDK Does not make use of any undocumented features in the SDK Conforms to Apple's Human Interface Guidelines // you should really use the document itself and check every section, the following are some common mistakes App looks well designed and of high quality Users can see primary content without zooming or scrolling horizontally Layout is easy to read Text is at least 11pt for legibility at typical viewing distances Text is displayed in colors of reasonable contrast Text does not overlap Controls have tappable areas of at least 44x44pt Images are not blurry or distorted UI elements are properly aligned Native button icons are consistent with their native actions Activity spinners do not spin indefinitely Buttons trigger on touch-up Screen layout can handle the double-height status bar (e.g. during phone call) App state is saved when stopping the app and restored on next start Landscape mode, if supported, looks well designed Warns the user when there is no network connectivity, if it needs a connection Functionality Specific If using ARKit, Camera APIs, Photo APIs or other facial mapping information: has a privacy policy in place Only uses APN API for push notifications Only uses LocalAuthentication to provide authentication by facial recognition Provides alternative to facial authentication for users under 13 years old Does not use ARKit or other facial recognition technology for authentication by facial recognition If using ARKit, provides a rich and integrated AR experience, not just a simplistic model view or animation playback Does not write fake or inaccurate data into HealthKit Does not trigger music playback via the Music API without user action Provides standard media controls such as play, pause, skip if exposing Music API If using MapKit, does not hide or obscure the Google logo If using the camera, does not disable the shutter sound If providing web browsing, uses iOS WekKit and WebKit Javascript If prompting for reviews, uses the SKStoreReviewController API Does not use Location APIs for dispatch, fleet management or emergency services If using Core Location (GPS), does so for a real user benefit, not just advertising or tracking If using Location data, explains exactly the data is needed and obtains user consent before collecting, using or transmitting Is using Background Location services, explains clearly why they are are needed If streaming audio over a cellular network, does not use more than 5MB over 5minutes If streaming video longer than 10minutes, only uses HTTP Live Streaming and does not exceed 192kbits Makes clear to the user when private data will be sent to a server, and provides an opt-out Only blocks phone numbers using CallKit or an SMS Fraud Extension that are confirmed as spam If encryption is used, you have registered with BIS and can provide documentation (or are confident in claiming an exemption) Purchasing Does not hardcode any price information inside the app If a Lite Version, does not display the price of the full version Supports in-app purchases initiated from the App Store (if applicable) Only uses in-app purchases for unlocking features or functionality Only uses in-app purchases for buying content Any credits (or in-game currency) must not expire, and must be restorable for in-app purchases that are restorable Does not charge user for push notification Does not enable gifting of in-app purchased content to others If using Apple Pay, provides user with all relevant information prior to sale App description, screenshots and previews clearly indicate features or content that require additional purchases Databases, Files and Storage Does not read or write data outside its container directories Uses the "do not back up" attribute for files that need to persist but should not be saved to iCloud Data that can be regenerated, or re-downloaded, is stored in /Library/Caches Stores temporary files in /tmp and deletes these on exit Only stores user-created content in /Documents and iCloud If primarily an iCloud file manager, your app provides additional functionality iPad specific Your app should work in all four orientations, but if only portrait or landscape, must support both ways up Your app doesn't nest popovers, i.e. selecting something on a popover should not display another popover Your app doesn't show more than one popover at a time Uses the relevant keyboard per input field (e.g. numbers for a phone number field) Deselects rows in table views after their selection causes another view to be displayed Kids Apps Include a privacy policy Does not include behavioral advertising Presents only adverts that are suitable for kids Is made specifically for under 5, or ages 6-8, or ages 9-11 Submission package details The name of your app is unique The name of your app (in the binary package) matches (or is abbreviated version of) the iTunes name Name does not include the price Name does not include “Free” for free apps The Bundle Identifier is unique to the app Version number (bundle version number) is >= 1.0 The app has not been submitted previously with a different Bundle Idenfitier Your app distribution is less than 4GB uncompressed For iOS9 and later, your app executable file is less than 500MB Your iTunes description accurately describes the functionality of the app, i.e. it works as advertised Your iTunes description does not contain the price Your iTunes description explains why it needs any permissions that will be asked for, and explains what will not work in the app if permissions are not granted Your iTunes description (and the binary) do not include the names of any competing platforms (e.g. Android) Your iTunes description does not mention unreleased iOS version numbers Your iTunes categories match the functionality of the app Your iTunes keywords match the functionality of the app Your iTunes keywords do not contain the names of other apps or other irrelevant phrases The screenshots do not include error states, including iAd errors Screenshots show your app in actual use, not just title art or login pages Screenshots and previews do not show personal information of a real person Preview content is licensed for use in the preview Contact information is complete and up-to-date on iTunes Connect Correctly declares access to unrestricted web content (likely if WebView is being used) Any easter eggs in the app are innocuous and are disclosed in the 'demo account' field App includes a 1024x1024 “marketing” icon in PNG format iPhone-only apps provide at least a 120px icon (and 57px for iOS 6.1 and earlier) iPad-only apps provide at least a 76px icon (and 72px for iOS 6.1 and earlier) Universal apps provide at least 120px and 76px icons (and 57px and 72px for iOS 6.1 and earlier) Watch apps provide icons of size 48, 55, 58, 80, 87, 88, 172 and 196 The different sizes of icon all contain the same artwork The required-device-capabilities entry in the info.plist file match the requirements of the app Your app matches your claimed OS version compatibility NSZombieEnabled is set to NO App IP configured correctly (and signed) for iCloud enabled/disabled, with correct entitlements if enabled push notifications, with correct entitlements (for production) if enabled In App purchasing enabled/disabled Game Center enabled/disabled When updating Your iTunes "What's New" description accurately matches the changes to your app The updates to your app are real and detectable Version number is greater than the previous version number Miscellaneous Your app has a reasonably sized market, i.e. is not a tiny niche or for a private audience There are no greyed out buttons or features in your app to do with a future release Webpages loaded by your app, that are part of the app itself, are online and working Any associated email addresses exist and are working All (paid) app upgrades and other transactions use the App Store Your app conforms to any regulatory requirements, e.g. if medical in nature, or contains contests with prizes Your app is not an app store Your app is not a simple browser window onto a website Watch apps do more than tell the time Your app does not facilitate binary options trading Your app does not visualise activity data similar to the Activity Rings If relevant, official rules for sweepstakes and contests are presented in your app If relevant, your app makes it clear that Apple is not a sponsor or involved with any sweepstakes, contests or their prizes If your app requires signing in, you have provided a test account Any references to Apple's products or apps are spelled correctly Copyright, trademark, ownership You can prove you own (or have permission to use) all the code in your app You can prove you own (or have permission to use) all the artwork in your app You can prove you have permission to use any brand names, names of public figures or other trademarked material e.g. Images and icons are not framed with a "polaroid" style (thicker at the bottom) border e.g. Images and icons do not include iPhones or other Apple products You can prove you own (or have permission to use) any videos, music or lyrics in your app If relevant, you can prove you have permission to download music or video from third party sources