---
name: social-media-strategy
description: Platform-specific organic social media strategy, content calendars, engagement tactics, community building, and performance measurement. Use when the user asks about social media strategy, organic social, content calendars, community management, or social media metrics.
license: MIT
origin: custom
author: Rebecca Rae Barton
author_url: https://github.com/thatrebeccarae
metadata:
  version: 1.0.0
  category: content
  domain: social-media
  updated: 2026-03-18
  tested: 2026-03-18
  tested_with: "Claude Code v2.1"
---

# Social Media Strategy

Platform-specific organic social strategy, calendars, and community building.

## Install

```bash
git clone https://github.com/thatrebeccarae/claude-marketing.git && cp -r claude-marketing/skills/social-media-strategy ~/.claude/skills/
```

## Platform Strategy Matrix

| Platform | Best Audience | Content Style | Post Frequency | Key Metric |
|----------|--------------|--------------|----------------|------------|
| **LinkedIn** | B2B, professionals, recruiters | Thought leadership, case studies, industry insights | 3-5x/week | Engagement rate |
| **Twitter/X** | Tech, media, real-time conversations | Hot takes, threads, commentary, launches | 1-3x/day | Impressions, replies |
| **Instagram** | DTC, lifestyle, visual brands | Reels, carousels, Stories, aesthetic | 3-5x/week + daily Stories | Reach, saves |
| **TikTok** | Gen Z/Millennial, entertainment-first | Short-form video, trends, behind-scenes | 1-3x/day | Views, shares |
| **YouTube** | Long-form education, tutorials | Tutorials, vlogs, podcasts, reviews | 1-2x/week | Watch time, subscribers |
| **Threads** | Text-first, early adopter | Conversational, casual, community | 3-5x/week | Engagement |

## Content Pillar Framework

### 40/25/25/10 Rule

| Pillar | % of Content | Examples |
|--------|-------------|---------|
| **Educational** | 40% | How-tos, tutorials, tips, frameworks, guides |
| **Thought Leadership** | 25% | Opinions, predictions, industry analysis, hot takes |
| **Social Proof** | 25% | Case studies, testimonials, results, behind-the-scenes |
| **Promotional** | 10% | Product launches, offers, CTAs, announcements |

## Platform-Specific Best Practices

### LinkedIn
- Personal profiles outperform company pages 5-10x
- First 2 lines are the hook (before "see more")
- Carousels (PDF documents) get highest reach
- Comment on 10-15 posts before/after publishing for algorithm boost
- Polls get reach but low quality engagement
- Best times: Tue-Thu 8-10am

### Twitter/X
- Threads outperform single tweets for depth
- First tweet must stand alone as a hook
- Quote tweets with added value > plain retweets
- Engage in replies to build visibility
- Trending hashtags only if genuinely relevant
- Best times: Mon-Fri 9am-12pm

### Instagram
- Reels get 2-3x the reach of static posts
- Carousels get highest saves and shares
- Stories for daily engagement and polls
- Use 3-5 hashtags (down from the old 30)
- Collab posts for cross-audience growth
- Best times: Tue-Fri 11am-1pm

## Content Calendar Template

```markdown
# [Month] Content Calendar

## Monthly Theme: [Theme]
## Goals: [Metric targets]

| Week | Mon | Tue | Wed | Thu | Fri |
|------|-----|-----|-----|-----|-----|
| W1 | LI: [Topic] | TW: [Topic] | IG: [Topic] | LI: [Topic] | — |
| W2 | LI: [Topic] | TW: [Topic] | IG: [Topic] | LI: [Topic] | TW: [Topic] |

## Repurposing Flow
Blog post (Mon) → LinkedIn carousel (Tue) → Twitter thread (Wed) → IG Reel (Thu)
```

## Engagement Tactics

1. **Comment-first strategy** — engage with 10-15 accounts in your niche before posting
2. **Reply to every comment** within first 2 hours (algorithm signal)
3. **Ask questions** — posts ending with questions get 2x comments
4. **Tag and mention** — give credit, tag people you reference
5. **DM engagement** — thoughtful DMs to new followers builds community
6. **User-generated content** — reshare and credit customer/community content

## Metrics and KPIs

| Metric | What It Measures | Good Benchmark |
|--------|-----------------|----------------|
| Engagement rate | Interactions / reach | >3% (LinkedIn), >1% (Instagram) |
| Reach | Unique viewers | Growing month-over-month |
| Impressions | Total views | 5-10x follower count |
| Follower growth | Net new followers | 2-5% monthly growth |
| Click-through rate | Link clicks / impressions | >1% |
| Saves/bookmarks | Content value signal | Growing trend |
| Share rate | Shares / reach | >1% = viral potential |
| Reply rate | Comments / impressions | >0.5% |

## Integration with Other Skills

- **content-creator** — Brand voice and content frameworks for social
- **content-pipeline** — Social distribution as the final pipeline stage
- **copywriting-frameworks** — Apply PAS/AIDA to social copy
- **content-workflow** — Plan and schedule social content