---
name: define-brand
description: "Writing employee · Define or sharpen a personal/business brand through a guided interview, then produce two working references — a one-page positioning spine and a False Beliefs Document. Runs the brand questions one or two at a time, open-question-first then a proposed draft to react to, and holds every answer against the branding principles. USE WHEN the user says 'define my brand', 'brand worksheet', 'sharpen my positioning', 'who am I for', 'what's my pairing', 'what do I stand against', 'find my unique edge', 'work on my brand', or BEFORE creating content when no brand is defined yet. Do NOT use to write a finished piece (that's the content skills), to set up or calibrate voice files/voice samples (that's setup-content-employees), to map operations (that's business-x-ray), or to render finished visuals."
---

# define-brand — MCP loader

Load the licensed instructions before doing this job:

`get_skill(skill_id="define-brand", path="SKILL.md", section="contents")`

The tool prefix varies by host. Search available and lazy-loaded tools for any name ending in `get_skill`. If none exists, run the local `check-setup` skill and follow its repair. Do not improvise install commands or versions, and never ask for a license key in chat.

Follow the returned routing map. Fetch only the section this run needs, then fetch each workflow, reference, template, example, or script it names with the same `skill_id` and exact remote path. Those files live on the AIEB server, not local disk. If a fetched instruction says to run a script, fetch it first and follow its safety instructions.

If the server returns a 🔒, entitlement, or setup message, relay its explanation and next action once. Do not retry a locked call, reconstruct paid content, or claim setup is fixed before a live fetch succeeds.