An Experience Awaits at Gen M Tour.

Secure your place in the driver's seat.

Tuesday the 16th · 10AM - 5PM · Time slots must be requested in advance

Brian Harris BMW Event Invitation

Get behind the wheel of BMW M.

Gen M Tour transforms a street drive into a hands-on BMW M experience. You'll have the opportunity to experience the M3, the genesis of the Gen M pedigree, the thrilling M2, and the exhilarating M5 — featuring an incredible 717 horsepower.

Discover performance that's tailored to every generation, then take the next step with Brian Harris BMW.

Event Day

Tue 16

Hours

10AM - 5PM

Offer

$1,000

Attend and receive a $1,000 credit.

All attendees will receive a $1,000 credit toward the lease or purchase of a new High-Performance M model, Electrified-Performance M model, or Performance M model.

If you've been waiting for the right reason to step into a BMW M vehicle, this is it.

Limited slots. First come, first served.

Spots are limited and attendees must request a time slot in advance. If you want your preferred time on Tuesday the 16th, don't wait.

Brian Harris BMW is proud to host this BMW M experience and we'd love to see you there.

* $1,000 offer valid only on new model year 2025, 2026, and 2027 High-Performance M models, Electrified-Performance M models and Performance M models in dealer stock delivered and retailed through 12/31/2026. Offer valid to customers and their family members residing within the same household, who have registered and attended a 2026 Gen M Tour event. This offer cannot be used for previously ordered or previously delivered vehicles and is only valid on delivery of in-stock vehicles. MINI vehicles and BMW Pre-Owned/Certified Pre-Owned vehicles do not qualify. Offer valid on final negotiated price and may be combined with other applicable BMW offers that are available at the time of purchase. Only one OL number per vehicle may be used. Offer valid toward purchase price of eligible vehicle. Only valid at participating dealers.