What’s running, what changed, and recent results.
Google Search for the store, service, monthly offers, and the models. Ads follow the live specials page. Vehicle ads show cars on the lot. Used Q5 has its own Search + Display.
AI matching is on for used Q5 and for new Q5, Q7, and Q8 Search, so those ads can show on longer / AI-style questions. The click still goes to that model’s page. Offer campaigns are not on this setting.
We’ve been showing up in Google AI results for a while — from the website (SEO and the pages we already keep strong) and from paid Search and Vehicle ads. There was never a separate “AI ads” product to buy. The matching change on used Q5 and new Q5 / Q7 / Q8 just helps those paid ads show a little more often on longer, AI-style questions.
A daily budget is a ceiling, not a promise. Sometimes we hit the budget. Often there aren’t enough searches for that model here to fill it — even at a higher daily. That’s demand, not a broken campaign. Raising spend doesn’t create shoppers.
Clicks from Google Ads. Sessions from Google Analytics. Brand and Service often generate a call from the ad, so sessions sit under clicks. Prepared by The Cooperative Agency.