---
name: about-page
description: "Use when auditing metadata, crawlability, structured data, or indexability related to Create a dedicated About page. Verify the rendered HTML and HTTP response rather than relying only on source files."
metadata:
  category: seo
  priority: medium
  difficulty: intermediate
  estimatedTime: "10"
  source: frontendchecklist.io
  url: https://frontendchecklist.io/en/rules/seo/about-page
---

# Create a dedicated About page

An About page is a primary trust signal for both users and search engines, directly impacting the website's E-E-A-T profile and overall credibility.

## Quick Reference

- Include a dedicated page explaining the purpose, history, and mission of the website
- Introduce the key people or organization behind the content to build trust
- Provide clear evidence of expertise and contact information

## Check

Verify that the website has a dedicated About page that clearly identifies the people or organization responsible for the content.

## Fix

Create a new page at `/about` and add detailed information about your organization, mission, and the experts behind your content.

## Explain

Explain how an About page contributes to E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) and why it's a critical SEO factor.

## Code Review

Review metadata generation, rendered HTML, structured data, and response headers related to Create a dedicated About page. Flag exact routes or templates where search-facing output violates the rule, and describe how to verify the final page output.

---

For full implementation details, code examples, and framework-specific guidance,
see `references/rule.md`.

Rule page: https://frontendchecklist.io/en/rules/seo/about-page