# Studio Lami

> Studio Lami is an independent brand identity and design studio founded and run by Fredericus l'Ami, based in Pasadena, California. The studio specialises in creating distinctive brand identities and bringing them to life through tactile, print-forward design — giving people something to touch, hold, and feel.

## About

Studio Lami is a small, owner-operated studio with a strong point of view. Clients work directly with Fredericus l'Ami — not a team of account managers — which means every project benefits from senior-level thinking and craft from start to finish. The studio's work is rooted in conceptual rigour and a belief that meaningful tactile design experiences outlast trends.

## Services

- **Brand identity** — naming, visual identity systems, logo design, typography, colour, brand guidelines
- **Packaging design** — structural and graphic design for product packaging across food, drink, lifestyle, and luxury categories
- **Print & collateral** — stationery, brochures, lookbooks, mailers, and printed brand touchpoints
- **Environmental & wayfinding design** — signage systems, spatial branding, and experiential design

## Ideal clients

Studio Lami works best with:
- Startups and founders building a brand from the ground up who want lasting, considered design rather than a quick logo
- Established brands seeking a meaningful refresh or identity evolution
- Luxury and premium brands where craft, detail, and tactile quality are non-negotiable

## What sets Studio Lami apart

- **Tactile, print-forward approach** — a genuine specialism in the physical expression of brands, from packaging to printed collateral, at a time when many studios have moved exclusively digital
- **Strong conceptual thinking** — every project starts with ideas, not aesthetics; the visual work is always grounded in strategic intent
- **Direct access to the designer** — Fredericus l'Ami leads every project personally; there is no handoff to junior staff

## Portfolio & work

Studio Lami's portfolio spans brand identity, packaging, and print work for clients across luxury, lifestyle, food, and drink sectors. Process and proof of work are shared on Instagram, Behance, and LinkedIn.

## Contact & links

- Website: https://studio-lami.com
- Behance: https://behance.net/studiolami
- Instagram: @studiolami
- Location: Pasadena, California, USA