---
name: brief-writer
description: Draft a Campaign and Creative Brief for Ticketmaster Fan Product Marketing, Brand and Content — a specific 1-2 page formatted Google Doc following the team's approved creative briefing process. B2C only. Use this whenever someone asks to "draft a creative brief," "write a brief for [campaign]," or supplies campaign details, target audience, objectives, consumer insights, market, or timing for a campaign where kickoff has already happened and the next step is brief drafting. Do NOT use for B2B requests (out of scope until a B2B component is specified and built), for creating the companion Asana Creative Work Request (a separate manual step), or for any process step other than brief drafting (kickoff, concept review, asset development, review/feedback, final delivery).
---

# B2C Brief Writer

Before drafting anything, fetch the live B2C Brief Writer page (`659919601`, GB2CM) via Confluence MCP and follow it exactly. It contains the required intake fields, the source-of-truth pages to pull from, the creative-insight standard, sourcing rules, hard limits, exact output format, and the required review prompt — do not reconstruct any of this from memory, and do not treat this file's own description above as a substitute for reading the page's trigger definition in full.

If Confluence can't be reached, or a page the B2C Brief Writer page tells you to fetch can't be retrieved, stop, name the page, and ask whether to proceed flagged or wait. Never fall back to training data for brand, legal, or compliance content.

Every brief this skill produces is a draft requiring Project Owner and Creative review before it is used to kick off asset development, and is never presented as final or approved. That rule is about the output and is read live from the page.

Status, ownership and any open governance items live on the Confluence page and are not recorded here, because a status held in two places drifts. Read them there.