# Recipe: audit competitors on TikTok

**Skill (optional):** [`tiktok-competitor-audit`](https://github.com/trendhaus-ai/tiktok-skills/blob/main/skills/tiktok-competitor-audit/SKILL.md)
**Prompt:** `Compare @glossier, @theordinary and @cerave on TikTok. Which recent posts broke out, and what do they have in common?`
**Tool used:** `trendhaus_competitor_pulse` (10 recent posts per account)
**Data:** returned on 29 October 2026.

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| Account | Followers | Median views (last 10) | Best post | Multiple |
|---|---|---|---|---|
| @glossier | 1.1M | 3.7K | [Just Baked Balm Dotcom launch](https://www.tiktok.com/@glossier/video/7694751702993374477): 39.2K | **10.5×** |
| @theordinary | 2.0M | 13.4K | [HA + Asiaticoside Lip Treatment launch](https://www.tiktok.com/@theordinary/video/7696554043015023880): 93.5K | **7.0×** |
| @cerave | 2.1M | 6.3K | ["milky texture, ready to get foamy"](https://www.tiktok.com/@cerave/video/7699897387367599374): 59.2K | **9.4×** |

## What the breakouts share (the assistant's answer)

1. **Product-first, sensory captions.** All three best posts lead with texture or taste ("freshly baked", "milky texture… foamy", "deep hydration"). Run a video teardown on each to confirm how the videos open.
2. **Launches outperform everyday posts.** Glossier's and The Ordinary's best posts are product launches, at 7–10× their median, while routine posts sit far below follower counts.
3. **Short captions with a single claim** ("zero tingling", "ready to get foamy").

**Move for your account:** open launches on the product's texture in the first second, keep the caption to one sensory claim, and save launch-style production for the posts that matter.

> Paid-promotion flags are best-effort; a breakout may still be boosted.