YouTube Blog

UK Creator Voices launches to bridge digital talent and Britain’s creative industries

2026-09-22T14:00:00+00:00

Supported by YouTube, Creator Voices unites top UK creators to bridge the industry gap. See how the alliance aims to boost the creative industry's massive GDP contributi…

Creators on Capitol Hill: Launching the Senate Creators Caucus

2026-09-17T18:00:00+00:00

YouTube Creators join the launch of the bipartisan Senate Creators Caucus, co-chaired by Senators Cory Booker and John Kennedy.

Meet the 16 new artists joining YouTube Music’s Foundry Class of 2026

2026-09-16T13:00:00+00:00

Meet the 16 independent artists from eight countries joining the YouTube Music Foundry Class of 2026, and discover their new music and visual worlds.

YouTube debuts new Creator Shows at the Venice and Toronto International Film Festivals

2026-09-14T13:00:00+00:00

YouTube debuted five original creator shows and documentaries at the Venice and Toronto international film festivals, bringing independent digital projects to global scr…

Has mainstream culture disappeared?

2026-09-10T13:00:00+00:00

New research from YouTube and NRG explores how creators, memes, and digital lore break through to wider audiences.

YouTube Music launches Avenues 2.0 series

2026-09-09T16:00:00+00:00

YouTube Avenues 2.0 is a new video series hosted by Wallo267 that empowers emerging artists in underrepresented communities. Watch all four episodes now to learn how to …

Celebrating YouTube's auto detailing community

2026-09-06T10:00:00+00:00

Discover why satisfying auto detailing videos racked up over 150M ASMR views on YouTube, and explore the curated playlist behind the trend.

Why millions of viewers tune into bento box meal prep on YouTube

2026-09-04T14:00:00+00:00

Discover why bento box tutorials drove over 250 million views on YouTube this year, and find practical meal prep ideas in a dedicated back-to-school playlist.

Dr. Garth talks healthy digital habits with Mummy & Daddy Pig from Peppa Pig

2026-09-03T14:00:00+00:00

Dr. Garth Graham of YouTube Health talks with Mummy and Daddy Pig to share practical, clinician-tested advice on managing screen time and building healthy habits with kids.

Inside YouTube’s aesthetic desk setup community

2026-09-02T13:00:00+00:00

With over 250 million views in early 2026, desk setup videos are transforming how creators design workspaces. Explore how YouTube is celebrating the trend with a custom Yoodle.

ESPN Unlimited is now available on YouTube TV

2026-09-01T15:15:00+00:00

You can now watch ESPN Unlimited live sports and studio shows directly on YouTube TV, featuring updated guide views, multiview, and integrated ESPN Fantasy Football tracking.

How morning routine videos are shaping daily habits on YouTube

2026-08-31T10:00:00+00:00

Explore how morning routine videos on YouTube offer daily motivation and mindfulness, celebrated with a special back-to-school Yoodle and curated playlist.

You’re invited: Ina Garten launches official YouTube channel & video podcast series

2026-08-28T13:05:00+00:00

Ina Garten debuts her official YouTube channel and weekly video podcast, Happy Hour With Ina Garten, featuring candid conversations on food, culture, and life.

YouTube's Pedro Pina delivers the 2026 MacTaggart lecture

2026-08-28T11:00:00+00:00

Explore how digital collaboration with British broadcasters like the BBC, ITV, and Channel 4 is opening a new global era for UK television.

Super Simple Songs marks 20 years with new music and content

2026-08-27T18:00:00+00:00

Super Simple Songs marks 20 years of early learning through music, growing from a classroom project into a studio with 70 million YouTube subscribers.

YouTube Shopping Creators can now tag Amazon products

2026-08-27T16:00:00+00:00

U.S. creators in the YouTube Shopping Affiliate Program can now tag Amazon products directly across Shorts, long-form videos, and livestreams.

'Ken Burns in the Classroom' arrives on YouTube

2026-08-27T14:00:00+00:00

As students head back to school, Ken Burns and PBS LearningMedia bring classroom content to YouTube, starting with The American Revolution.

How SubwayTakes turned vertical video into Emmy-nominated television

2026-08-21T19:00:00+00:00

Shot entirely inside moving subway cars, Kareem Rahma's “Subway Takes” just earned a Primetime Emmy nomination for Outstanding Short Form Series — a landmark recognition…

Back to school with YouTube Premium and Google AI Pro

2026-08-19T19:00:00+00:00

Back to school with YouTube Premium and Google AI Pro

What are 'Engaged' Views on YouTube?

2026-08-19T18:00:00+00:00

YouTube is standardizing view counts across Shorts, long-form videos, and Live streams. Learn the difference between views and engaged views and how it affects metrics.

Celebrating the dance groups bringing routines to life on YouTube

2026-08-18T13:00:00+00:00

YouTube honors dance groups with a special Yoodle, highlighting the behind-the-scenes hustle, tutorials, and routines shared by dancing creators.

LeBron James launches Official YouTube Channel chronicling his love of golf

2026-08-17T10:00:00+00:00

LeBron James debuts his official YouTube channel with a Scotland golf trip alongside 2016 Cavaliers teammates, kicking off a monthly series exploring iconic courses worl…

Watch the LA Phil’s 'A Concert for Venezuela' live on YouTube

2026-08-14T17:00:00+00:00

Watch Gustavo Dudamel and the LA Phil's Concert for Venezuela live on YouTube on August 23 to support earthquake relief efforts.

5 design principles we use to put creators center stage

2026-08-13T16:30:00+00:00

See the five design principles behind YouTube's latest interface updates, built to reduce visual clutter and keep creator videos front and center.

Listen to Fred again.. and LATIN MAFIA’S YouTube Music exclusive

2026-08-12T15:30:00+00:00

Stream Fred again.. and LATIN MAFIA’s exclusive new live Mixtape and curated playlist, available now only on YouTube Music.

What are qualified watch hours and Shorts views for the YouTube Partner Program?

2026-08-12T13:48:00+00:00

Learn how YouTube defines qualified watch hours and Shorts views for YouTube Partner Program eligibility, including which video views do not count.

New opportunities to earn and changes to the YouTube Partner Program

2026-08-10T15:00:00+00:00

We’re making important changes to help the YouTube Partner Program remain the leader in the creator economy.

Inside new football series ‘We Are Osos’ only on YouTube

2026-08-05T13:00:00+00:00

Introducing ‘We Are Osos’—a gripping, raw, eight-episode sports series premiering exclusively on YouTube, Wednesday, August 5 at 6:00 p.m. PT.

Get creative this back-to-school season

2026-08-03T18:00:00+00:00

YouTube Kids introduces a back-to-school arts takeover featuring Ms. Rachel, MoMA, and downloadable museum scavenger hunts for families to explore.

YouTube celebrates drummers with new animated logo

2026-07-30T13:00:00+00:00

YouTube honors rhythm creators worldwide with a new animated logo and curated playlist as drum cover videos surpass 500 million views.

YouTube & Kids: Therapist Georgia Dow

2026-07-29T16:00:00+00:00

Learn how psychotherapist Georgia Dow uses YouTube parental controls and active co-watching to teach children crucial media literacy skills while maintaining healthy scr…

Join Fred again.. and LATIN MAFIA for a three-day livestream

2026-07-28T19:25:00+00:00

Watch Fred again.. and LATIN MAFIA finish their new collaborative Mixtape during an exclusive three-day livestream on YouTube.

Hank Green has the freedom of old age (and he’s using it)

2026-07-27T22:15:00+00:00

At nearly 20 years old, Vlogbrothers has proven its longevity. Hank Green is using it to take risks and keep things weird.

Our expanded partnership with NBCUniversal: Redefining the modern entertainment subscription

2026-07-27T15:00:00+00:00

YouTube Premium is expanding its partnership with NBCUniversal to give subscribers access to ad-supported Peacock Premium streaming.

Making thumbnails easier on YouTube

2026-07-24T16:10:00+00:00

New YouTube tools give creators control over Shorts thumbnails with custom uploads, desktop frame selection, and AI generation in Ask Studio.

How the world experienced the FIFA World Cup 2026™ on YouTube

2026-07-21T21:00:00+00:00

Explore how over 1.7 billion viewers tuned into YouTube for FIFA World Cup 2026 coverage, creator vlogs, and the first YouTube FIFA Creator Cup.

Giving schools control over the classroom video experience

2026-07-21T18:00:00+00:00

Discover how YouTube Player for Education creates a secure, ad-free environment for classroom learning, giving administrators and teachers absolute control over student video access.

Dr. Becky and YouTube partner on digital parenting series

2026-07-21T17:00:00+00:00

The founder of Good Inside shares how parents can set tech boundaries, build connection and lead with authority.

One nation, infinite celebrations: How YouTube brought America’s 250th birthday to life

2026-07-17T19:20:00+00:00

Relive all the ways people used YouTube to engage with American history, stream the historic Artemis II lunar mission, and share backyard celebrations for the nation's 2…

How YouTube creators are keeping theme park magic alive

2026-07-17T13:00:00+00:00

Skip the lines and explore the massive community of YouTube theme park creators bringing nostalgic wonder, travel tips, and virtual ride-alongs to millions of fans.

Exploring YouTube's U.S. impact in 2025

2026-07-16T20:00:00+00:00

Read findings from the 2025 US YouTube Impact Report, produced with Oxford Economics, showcasing how creator businesses support over 540,000 jobs and contribute $60 bill…

The YouTube creators bringing the hype of FIFA World Cup 2026™ straight to your feed

2026-07-15T23:00:00+00:00

Stepping past the sidelines, these international YouTube creators offer an exclusive look at the tournament.

How to convert YouTube Shorts views into long-form channel growth

2026-07-14T18:00:00+00:00

Learn how to turn casual Shorts views into lasting channel growth. This step-by-step guide covers Related Videos links, dual streaming setup, and vertical live stream op…

YouTube & Kids: Dr. Ali Mattu's tips for parents

2026-07-14T17:00:00+00:00

Clinical psychologist Dr. Ali Mattu shares essential advice for parents on managing screen time, using YouTube health features, and talking to kids about digital interes…

How to watch YouTube FIFA Creator Cup

2026-07-10T16:00:00+00:00

Stream the historic YouTube FIFA Creator Cup live from Central Park this Sunday. Get the creator roster, kickoff times, and official streaming channels to watch the matc…

IShowSpeed to lead first-ever YouTube FIFA Creator Cup

2026-07-07T16:30:00+00:00

Live streaming globally on FIFA’s Official YouTube Channel and simulcast on IShowSpeed’s YouTube channel

Five ways to use YouTube Shorts to grow your channel

2026-07-07T16:00:00+00:00

Discover how to transform casual viewers into an active community. Learn how to use interactive stickers and video replies on YouTube Shorts to build meaningful audience…

Relive Justin Bieber’s historic Coachella performance on YouTube

2026-07-06T16:00:00+00:00

Watch Justin Bieber's full headlining performance from both weekends of Coachella 2026, available now on his YouTube channel.

Building for families in Türkiye and MENA with new kid accounts

2026-07-01T21:01:00+00:00

YouTube is launching supervised kid accounts in the Middle East, North Africa, and Türkiye, giving parents new tools like Shorts timers and content settings to manage ho…

Introducing the Brand Deal Desk to level up your brand partnerships

2026-07-01T19:00:00+00:00

Stop waiting and start pitching like a pro with our new series helping Creators get brand-deal ready. Covering everything from increasing visibility with brands to navig…

Ask Studio: Getting started guide for creators

2026-06-30T22:00:00+00:00

Learn how to use Ask Studio on YouTube to get tailored ideas and clear channel data. These practical prompting tips help creators brainstorm concepts and analyze viewer …

How to celebrate America’s 250th birthday on YouTube

2026-06-30T15:00:00+00:00

Celebrate America's 250th birthday with July 4th party inspiration, regional recipes, and local firework streams on YouTube.

Five ways to find inspiration for your first YouTube Short

2026-06-30T11:00:00+00:00

Come up with ideas for your very first YouTube Short. Learn how to use built-in tools like Remix, trending audio, and templates to start making videos.

We’re partnering with Mark Rober to bring hands-on science to classrooms everywhere

2026-06-29T17:00:00+00:00

YouTube is partnering with Mark Rober and the NSTA to launch Class CrunchLabs, a free science curriculum featuring hands-on challenges and videos in 34 languages for the 2026 school year.

Peacock Premium Plus is now available on YouTube Primetime Channels

2026-06-29T16:00:00+00:00

Subscribe to Peacock Premium Plus on YouTube Primetime Channels to watch live sports, Telemundo Spanish-language FIFA World Cup 2026™ coverage, and hit NBC and Bravo series directly on the app.

How we're updating the YouTube Shorts experience

2026-06-25T17:01:00+00:00

We're updating the YouTube Shorts player with a distraction-free clear screen mode, adjustable playback speeds, a new heart icon, and more precise feed customization opt…

They’re calling her Gen Z’s Jane Goodall

2026-06-25T11:32:00+00:00

Step inside Alveus, a private Texas animal refuge where Maya Higa and her global online community use interactive livestreams to fund rescues and connect viewers directl…

These YouTube creators are capturing the energy of the FIFA World Cup 2026™

2026-06-25T09:28:00+00:00

Top YouTube creators offer an unfiltered look at the FIFA World Cup 2026 with unique match takes, behind-the-scenes access, and global soccer culture.

Where to Find YouTube This Event Season

2026-06-22T15:00:00+00:00

Discover where to find YouTube experts this season. Get details on panels, strategy sessions, and gatherings at major industry events including VidCon and DreamCon to he…

Go behind-the scenes of the premiere of ‘Outside Tonight’ with Julian Shapiro-Barnum

2026-06-18T17:00:00+00:00

Go behind the scenes of Julian Shapiro-Barnum’s new late-night YouTube show, Outside Tonight, at its historic NYC premiere.

500 million and counting! MrBeast makes history as the first individual creator to hit half a billion subscribers

2026-06-12T16:00:00+00:00

MrBeast makes YouTube history as the first creator to hit 500 million subscribers. Discover his journey from viral videos to global charity work like Team Water.

ICC and YouTube Expand Global Access to ICC Women’s T20 World Cup 2026

2026-06-12T16:00:00+00:00

YouTube partners with the International Cricket Council for the upcoming ICC Women’s T20 World Cup to bring the tournament to more viewers across the world.

Get closer to the stage with YouTube Music Nights

2026-06-12T14:00:00+00:00

YouTube Music Nights features exclusive concert performances and behind-the-scenes Shorts from Kacey Musgraves, Isaiah Rashad, and Bleachers. Watch full live sets from h…

Are you ready for Trevor Noah’s ultimate watch party?

2026-06-11T13:00:00+00:00

Join comedian Trevor Noah on YouTube for live, unscripted commentary during major soccer matches starting June 11. Learn how to tune into the global watch party.

Expanding ways to share on YouTube

2026-06-10T20:00:00+00:00

People in the U.S., U.K., Brazil, and Singapore can now share videos and chat with friends directly within the YouTube app. The update brings real-time text and reactions right where you watch music videos, tutorials, and Shorts.

Watch Stella Lefty’s exclusive ‘Boston’ performance on YouTube

2026-06-10T16:15:00+00:00

Rising country-pop star Stella Lefty premieres the exclusive performance video for her breakout hit, "Boston," only on YouTube.

How to watch the 2026 FIFA World Cup™ on YouTube

2026-06-10T13:00:00+00:00

Stream live matches, catch quick highlights, and see behind-the-scenes creator coverage of the 2026 FIFA World Cup on YouTube.

YouTube FIFA Creator Cup announced alongside global creator roster for FIFA World Cup 2026™

2026-06-10T13:00:00+00:00

For the first time in the competition’s history, FIFA’s official media partners will have the option of live streaming the first 10 minutes of every match on their YouTu…

Stressed about summer screen time? Here’s what I’ve learned

2026-06-09T13:00:00+00:00

With a thoughtful approach, you can help your family build healthy digital habits and have a more connected, lower-stress summer. Here’s what I recommend.

The ultimate YouTube watchlist for 'Backrooms,' 'Obsession,' and 'Iron Lung' fans

2026-06-08T18:00:00+00:00

Explore the early videos of Curry Barker, Markiplier, and Kane Parsons before seeing their horror hits Obsession, Iron Lung, and Backrooms.

3 ways creators use YouTube tools to build full-time careers

2026-06-05T17:00:00+00:00

Learn how independent creators use YouTube Shopping, Channel Memberships, and multi-format video strategies to fund their teams, launch product lines, and transition pas…

Meet the 24 artists in YouTube Music’s Foundry Class of 2026

2026-06-03T14:00:00+00:00

Meet the 24 independent artists from around the world joining the Foundry Class of 2026, YouTube Music's global artist development program.

YouTube launches landmark creator consultation across 27 EU countries

2026-06-03T05:00:00+00:00

YouTube is launching a survey across all 27 EU member states to understand the barriers people face in the creative industries. The findings will provide European policy…

All your favorite channels, all in one place: FOX One and Peacock join Primetime Channels

2026-06-01T17:00:00+00:00

You can now watch live sports, news, and movies from FOX One and Peacock directly on YouTube Primetime Channels. Access all 104 World Cup matches and your favorite strea…

New YouTube Premium features podcast fans will love

2026-05-28T13:00:00+00:00

Podcasts on YouTube are a true global phenomenon. With more than 1 billion monthly active viewers, we know how important podcasts are to YouTube users everywhere. That's…

Improving AI labels for viewers and creators

2026-05-27T13:00:00+00:00

We've heard consistently from our community that they value transparency when it comes to generative AI content. Today we're making two updates that will make this proce…

Meet the YouTube creators bidding for Primetime Emmys

2026-05-26T17:00:00+00:00

Get to know the YouTube creators like Sean Evans and Cleo Abram who are redefining television and making bids for Primetime Emmys.

All the YouTube news from Google I/O 2026

2026-05-19T17:45:00+00:00

YouTube introduces conversational search and Gemini Omni AI tools to help people find videos and remix Shorts with text prompts.

How a 30-day NBA arena tour set a world record and met a major charity goal

2026-05-18T15:00:00+00:00

Read how a 23-year-old content creator traveled to every NBA arena in one month. Learn about the challenges, the fan encounters, and the final donation that helped raise…

YouTube auto dubbing, explained

2026-05-15T13:00:00+00:00

Auto dubbing brings YouTube content to entirely new audiences, seamlessly translating videos into dozens of languages so people around the world can experience it. In a …

Coming together to unlock creative potential for the UK

2026-05-15T11:00:00+00:00

A new partnership between YouTube, the BBC, and the NFTS provides professional training and skills development for digital creators and TV producers across the UK. This …

New creator shows coming exclusively to YouTube from Dude Perfect, Trevor Noah, Quen Blackwell and more

2026-05-13T23:30:00+00:00

Discover the highly anticipated new YouTube series coming in 2026 and 2027, from creators Dude Perfect, Alex Cooper, Trevor Noah, Johnny Harris, Erling Haaland & more.

Behind the scenes: Alex Cooper's next era

2026-05-13T23:30:00+00:00

Discover how the Call Her Daddy creator is expanding her Unwell Network with four upcoming shows on YouTube.

Behind the scenes: Jesser’s sports media empire

2026-05-13T23:30:00+00:00

From 2K skits to global series, how Jesse Riedel built a modern sports entertainment empire.

Everything we announced at YouTube Brandcast 2026

2026-05-13T23:30:00+00:00

New Creator Shows, frictionless checkout on connected TVs, affiliate partnership ads, and more are here to help brands connect with viewers.

A double milestone: 70 years of Eurovision and 20 years of the Eurovision YouTube channel!

2026-05-12T08:00:00+00:00

Watch the Eurovision Song Contest 2026 live on YouTube as the competition celebrates 70 years of music. Follow the journey of artists like Look Mum No Computer and enjoy…

The Evolving World of Shopping On YouTube

2024-09-24T00:00:00+00:00

Culture & Trends — Culture and Trends Report: The Evolving World of Shopping On YouTube

U.S. and Japan combine for over 40% of Super Mario views

2024-08-28T00:00:00+00:00

Culture & Trends — Data: U.S. and Japan combine for over 40% of Super Mario views

>245M

2024-08-18T00:00:00+00:00

Culture & Trends — Data: >245M

>1B

2024-08-11T00:00:00+00:00

Culture & Trends — Data: >1B

Super Mario Bros. is the most-viewed "Super Mario" game

2024-06-25T00:00:00+00:00

Culture & Trends — Data: Super Mario Bros. is the most-viewed "Super Mario" game

2025 Global Year-End Report

2024-06-12T00:00:00+00:00

Culture & Trends — Culture and Trends Report: 2025 Global Year-End Report

Next Generation of Creativity

2024-02-12T00:00:00+00:00

Culture & Trends — Culture and Trends Report: Next Generation of Creativity

> 528M

2023-11-07T00:00:00+00:00

Culture & Trends — Data: > 528M

Since its creation in February 2023, there have been over 4 million videos uploaded related to Skibidi Toilet.

2023-10-12T00:00:00+00:00

Culture & Trends — Data: Since its creation in February 2023, there have been over 4 million videos uploaded related to Skibidi Toilet.

ROSEÌ & Bruno Mars' official music video for "APT." reached over 100M views in under a week.

2023-08-26T00:00:00+00:00

Culture & Trends — Data: ROSEÌ & Bruno Mars' official music video for "APT." reached over 100M views in under a week.

In 2021, 35 unique videos related to Met Gala appeared on the Trending Tab across more than 70 countries.

2023-08-11T00:00:00+00:00

Culture & Trends — Data: In 2021, 35 unique videos related to Met Gala appeared on the Trending Tab across more than 70 countries.

Jess No Limit is the first creator in South East Asia to reach 50M subscribers.

2023-08-01T00:00:00+00:00

Culture & Trends — Data: Jess No Limit is the first creator in South East Asia to reach 50M subscribers.

Videos related to World Cup with "album" or variations of "stickers" in the title have been viewed over 375 million times this year.

2023-04-25T00:00:00+00:00

Culture & Trends — Data: Videos related to World Cup with "album" or variations of "stickers" in the title have been viewed over 375 million times this year.

In 2024, annual views of videos related to WNBA reached all time high

2023-01-30T00:00:00+00:00

Culture & Trends — Data: In 2024, annual views of videos related to WNBA reached all time high