One high-value conclusion. Use bold only for the core takeaway.
62%
Target market metric · year
87%
Benchmark metric · year
Target vs benchmark
Target
62%
Benchmark
87%
1
Need triggerWhat creates the need?
2
DiscoveryWhere is the product first seen?
3
SearchWhere does the consumer research?
4
TrustWhat makes the claim believable?
5
ValueHow is delivered value compared?
6
PaymentCan checkout be completed easily?
7
DeliveryWhen and how will it arrive?
8
RepeatWill experience create retention?
!

Trust friction

Consumer thought and observed behavior.

Operator implication → concrete action.
◎

Local language / festival / compliance

Explain exactly how this changes purchase behavior or operations.

PRINCIPLE 01

Macro principle

Why this principle follows from consumer behavior.

Market differenceConsumer behaviorMacro strategyConcrete operating actionsKPI
DifferenceBehaviorStrategy
  • Action 1
  • Action 2
KPI 1, KPI 2
IF｜High CTR but low add-to-cart
Inspect price, trust, PDP information, fit before adding media spend.
DAY 0–30

Foundation

DAY 31–60

Experiment

DAY 61–90

Scale

Qualified demand
Qualified Traffic
× Trust & product
PDP / Content CVR
× Transaction
Checkout × Payment
× Fulfilment & retention
Net GMV × LTV